새로운 예금 고객을 찾기 위한 압도적 규모
Moloco Ads를 통해 도달 가능한 일일 활성 사용자 수입니다. ⓘ
설계부터 남다른 퍼포먼스
Moloco Ads 광고 지출 중 심층 퍼널 CPA 및 ROAS 목표로 운영되는 비중입니다. ⓘ
입증된 성공
2025년 최고 매출 모바일 앱 퍼블리셔 중 Moloco를 통해 광고를 집행한 비율입니다. ⓘ
금융 앱 전반에서 확인된 실질적인 성과
"몰로코 AI 덕분에 가능해진 정교한 타겟팅과 자동 최적화는 몰로코만의 확실한 강점입니다. 덕분에 ROAS를 높이면서 캠페인 규모도 무리 없이 확장할 수 있어, 성장에 도움을 받았습니다."
"몰로코가 신규 고객 확보(UA) 캠페인에서 보여준 꾸준한 성과 상승은 인상적이었습니다. 진행한 모든 테스트마다 증분 효과가 명확하게 확인되어, 상당한 규모의 광고 예산 증액을 결정할 수 있는 근거가 되었습니다."
"If finance marketers aren’t evolving their strategies to meet users in new environments, they’re not just missing reach—they’re missing relevance. This is why it is so important for us to have our ad strategies reflect where users actually spend their time."
"Moloco proved that they could optimize for ROAS like the big walled gardens. After passing revenue in our MMP postbacks, we ran a test comparing ROAS campaigns optimized to trade commissions against our in-app event campaigns. We saw double-digit gains in D7 revenue and profit, so we leaned in and raised budgets."
"Moloco was a strategic partner that not only delivered efficient CPI, but also drove post-install conversion performance, fueling tangible growth for our app. By leveraging premium inventory and implementing day-based budget optimization strategies, we achieved both cost stability and strong performance growth."
주요 채널의 성장이
한계에 도달했나요?
지출 효율화
22% drop in U.S. consumer banking digital ad spend from 2024 to 2025. ⓘ
비용 상승
CPIs rise every year with increasing advertiser competition. ⓘ
채널 다각화 부족
58% of banking/fintech marketers are not established DSP users. ⓘ
Moloco가 금융 앱의
성장을 이끄는 방법
입금과 거래를 수행하고 충성도 높은 사용자가 될 고객을 확보하세요
계좌 개설, 첫 입금, 반복 거래 등 비즈니스에 중요한 목표를 설정하면 Moloco의 복합 AI 시스템이 처음부터 그 목표에 맞춰 최적화합니다. 전환 이벤트를 직접 설정하세요. 비즈니스 성장에 실질적으로 기여하는 사용자를 찾아드립니다.
기존 광고 채널을 넘어
성장을 확장하세요
Moloco는 Google과 Apple 앱 스토어의 요구 사항에 맞춘 엄격한 품질 기준을 유지합니다. 실시간 모니터링과 제외 목록을 활용하여 인벤토리 품질을 지속적으로 개선하고 있으며, 이러한 노력으로 TAG 및 IAB Gold 인증을 획득했습니다.
엔터프라이즈급 부정 방지 시스템
Moloco maintains strict quality standards aligned with Google and Apple's app store requirements. We use real-time monitoring and exclusion lists to continuously improve inventory quality. These efforts have earned TAG and IAB Gold certifications.
이탈한 사용자를 다시 불러오세요
Moloco는 앱을 설치했지만 계좌를 개설하지 않은 사용자나, 한 번 거래한 후 활동이 없는 사용자를 식별합니다. 이를 통해 리인게이지먼트 캠페인을 실행하여 다시 앱으로 유도할 수 있습니다.
모든 유형의 금융 앱을 위한 솔루션
.avif)
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네오뱅크 앱
입금 계좌와 활성 사용자를 대규모로 확보하세요.
- 이미 가계부 앱이나 금융 계산기를 사용 중인 사용자에게 도달하세요
- 계좌 입금 및 장기적인 참여를 예측할 수 있는 고관여 행동을 보이는 사용자를 타겟팅하세요
- 단순 앱 설치나 가입이 아닌, 첫 입금 및 계좌 활성화를 최적화하세요
투자 앱
투자를 시작할 준비가 된 사용자를 확보하세요.
- 포트폴리오 성과를 추적하고, 시장 동향을 조사하며, 투자 교육 콘텐츠를 소비하는 사용자를 타겟팅하세요
- 독립형 앱 전반에서 주식, ETF, 암호화폐 및 디지털 자산을 탐색하는 사람들에게 도달하세요
- 증권 계좌 개설 및 거래 시작 준비가 되었음을 행동으로 보여주는 사용자를 찾으세요
암호화폐 앱
거래 준비가 완료된 시점의 고관여 암호화폐 사용자를 확보하세요.
- 디지털 자산을 활발히 조사하고, 가격을 추적하며, 암호화폐 관련 콘텐츠를 소비하는 사용자를 타겟팅하세요
- 앱 내 행동을 통해 첫 구매나 지갑 충전 준비가 되었음을 보여주는 사용자에게 도달하세요
- Optimize for first crypto transaction and KYC completion — not just registrations
- Find the next wave of crypto users among the audiences your current campaigns aren't reaching
Lending apps
Identify high-intent borrowers at the decision moment.
- Find users comparing mortgage rates in calculator apps and actively researching loan options
- Reach users actively managing their credit and who are currently evaluating financial products
- Target people whose in-app behavior signals readiness to apply for credit products
Payment apps
Connect with users ready to adopt new payment solutions.
- Reach users already comfortable with digital transactions and using expense tracking tools
- Find people managing money across multiple apps, signaling readiness for new payment solutions
- Optimize for first transactions and other deeper funnel goals, not vanity installs
Personal finance apps
Expand beyond saturated acquisition channels.
- Target users actively seeking better ways to manage their money
- Find people using complementary financial tools who are likely to adopt additional solutions
- Get incremental reach with access to audiences your existing campaigns aren't touching
Investment and trading apps
Acquire users who are ready to invest.
- Target users tracking portfolio performance, researching market trends, and consuming investment education content
- Reach people exploring stocks, ETFs, crypto, and digital assets across independent apps
- Find users whose behavior signals readiness to open brokerage accounts and start trading
Crypto apps
Acquire high-intent crypto users at the moment they're ready to trade.
- Target users actively researching digital assets, tracking prices, and consuming crypto content across independent apps
- Reach people whose in-app behavior signals readiness to make their first purchase or fund a wallet
- Optimize for first crypto transaction and KYC completion — not just registrations
- Find the next wave of crypto users among the audiences your current campaigns aren't reaching
Lending and credit apps
Identify high-intent borrowers at the decision moment.
- Find users comparing mortgage rates in calculator apps and actively researching loan options
- Reach users actively managing their credit and who are currently evaluating financial products
- Target people whose in-app behavior signals readiness to apply for credit products
Payment apps
Connect with users ready to adopt new payment solutions.
- Reach users already comfortable with digital transactions and using expense tracking tools
- Find people managing money across multiple apps, signaling readiness for new payment solutions
- Optimize for first transactions and other deeper funnel goals, not vanity installs
Personal finance apps
Expand beyond saturated acquisition channels.
- Target users actively seeking better ways to manage their money
- Find people using complementary financial tools who are likely to adopt additional solutions
- Get incremental reach with access to audiences your existing campaigns aren't touching
FAQ
Moloco runs your campaigns across a vetted ecosystem of mobile apps. This is designed to offer strong content standards and privacy protections across categories – such as mobile gaming, fintech, commerce, social, short-form video, food delivery, crypto, prediction markets, and generative AI – where people are actively using their phones, not just scrolling past. We buy this in-app inventory programmatically in real time so you reach consumers while they’re checking balances, comparing products, or making purchases.
In-app advertising lets you reach people when they’re leaned in and engaged: in full-screen, high-attention environments that are well suited to complex financial decisions. Most importantly for finance marketers, you can tie performance to real business outcomes — installs, KYC completion, funded accounts, card activations, first deposits, and repeat transactions — rather than just impressions or clicks.
Moloco can optimize to a wide range of app and business outcomes: new installs, sign-ups, and KYC completion; first deposits or funded accounts; card activations; specific in-app events; and revenue-based goals like CPA or ROAS. Many finance customers also run re-engagement campaigns with Moloco to reactivate dormant users, encourage additional product usage, or drive repeat transactions using the
same platform and data.
Some UA platforms optimize for installs or registrations because those are quick events their algorithms can measure. We optimize for the milestones that matter to your business: first deposits, initial transactions, account funding, sustained activity. Moloco’s CARA (Compound Ad Recommendation Architecture) analyzes the full user journey to understand what predicts conversion for your specific product.
We take data and security seriously. Please see our Trust Center and Security and Compliance pages for more details.
Moloco’s platform is designed to support customers’ compliance efforts with applicable privacy laws, including GDPR and CCPA.
