Leveraging Moloco Cloud DSP's advanced machine learning engine, Burger King Korea experienced 28% increase in install volume while maintaining a 30% lower CPI than other ad networks.
A focus on driving cost-efficient, lower-funnel conversion events.
New ways to diversity the UA funnel while hitting ROAS targets.
Looking for scalable return on ad spend, diversity user acquisition and maximize reach.
Game company finds success with Limited Ad Tracking (LAT) traffic.
TV home shopping company uses machine learning to move into a new market.
An interview with PNIX's marketing manager for ad campaign insights.
Moloco helps to scale an advertiser's efforts while improving budget efficiency - all with global reach.
Hacking into fingerprinting algorithms can result in false attribution information and is a form of fraud.
We classify mobile ad fraud into three categories. We previously looked at Phantom Installs and Junk Installs, and now we focus on Organic Poaching.
A phantom install is a type of fraud that occurs when an install is reported but no install actually took place.