Blog Article

The AppsFlyer Performance Index (2025 Edition) recognizes Moloco as a top mobile growth partner

By:
Jihyo Kim
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Moloco is honored to be recognized in the AppsFlyer Performance Index (2025 Edition), a critical resource for mobile marketers as they navigate the ever-evolving ecosystem. 

Based on the power ranking average across gaming, non-gaming, iOS, and Android, Moloco is now the #5 mobile growth partner, our highest ranking to date (up from #15 in 2023 and #6 in 2024).

Moloco received the #4 ranking for iOS gaming as well as dozens of top 5 rankings in all categories and all geographies. Additional recognition included top honors for the new Creative Index and a first entry into the remarketing category, demonstrating Moloco’s commitment to constantly improving our AI performance marketing solutions and innovating with our customers. 

Notable highlights from Moloco rankings

#5 overall mobile growth partner

#4 in iOS Power Rankings, Gaming - Global

Top 5 platform in 6 iOS non-gaming categories across the world, including #1 across all categories in APAC and a Top 5 platform for 21 Android categories across gaming and non-gaming

Jacob Hertz, Global VP of Partnerships at AppsFlyer, said “According to the 2025 AppsFlyer Performance Index, Moloco remains among the top-performing media partners globally, demonstrating strong capability to acquire and retain high-quality users and deliver consistent performance across platforms.”

Moloco recognized for remarketing and creative

For the first time, Moloco was ranked as a top 5 platform for remarketing in 7 global categories, across gaming and non-gaming, and in all regions. This recognition is a testament to our investment in relaunching a new re-engagement product and Moloco’s ability to help power the growth flywheel.

The new Creative Performance Index highlights companies that delivered the strongest creative performance. As the AppFlyer report notes, “Moloco followed at #2, powered by a first-place finish in animated creatives for midcore gaming and consistent #2 rankings in casual gaming across animated, animated-and-real-life, and gameplay formats.” This recognition is a testament to our deep investment in creative effectiveness and ensuring our partners’ work drives impact.

Innovating with our partners into the AI future

The mobile app ecosystem is evolving quickly, and we are committed to evolving right alongside our customers. As the landscape changes, we are partners in re-writing and refining the growth playbooks to help our customers meaningfully grow the things that matter to them. 

For more information on the AppFlyer Performance Index (2025 edition), including full methodology, report and rankings, visit here.

Jihyo Kim

Senior Partnerships Director

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Blog Article

The AppsFlyer Performance Index (2025 Edition) recognizes Moloco as a top mobile growth partner

By:
Jihyo Kim