Blog Article

Moloco continues their momentum with top rankings in AppFlyer's Performance Index

, Moloco

March 30, 2021

It is hard to believe how much has been changing across the entire mobile media landscape recently. Despite recent challenges such as the global pandemic and the impending shifts surrounding privacy in the mobile ad tech space, Moloco is well prepared for what’s to come. The timing couldn’t have been any better for AppsFlyer to release their latest Performance Index to give us a pulse on how the industry is doing.

Ranking the best media sources in mobile advertising since 2015, AppsFlyer’s latest Performance Index analyzed 580 media sources, 29 billion installs, and over 16,000 apps. They continue to offer the most granular ranking per region, category, and platform across five indices:

Moloco is extremely proud to be ranked once again in multiple categories. The great results are a testament to our team’s effort and hard work to become the top mobile media source within our industry. Let’s dive in and take a deeper look!


The Retention Index:

Moloco ranked #7 in the Global Power Ranking


The Global IAP Index:

Moloco ranked #11 in the Global Power Rankings. 


The IAA Index:

Moloco ranked #10 in the Global Power Rankings. 



Other notable categories Moloco placed within the Global Power Rankings:

#6 in Retention, Android

#8 in Retention, iOS

#6 in Retention, Non-Gaming

#8 in Retention, Gaming

#7 in IAP, Shopping, Android

#4 in IAP, Puzzle Game, Android


Moloco has continued to rank consistently within AppsFlyer’s Performance Index over the past 4 years, most notably moving up from #9 to #7 in retention in the latest release. Speaking of this past year, it has proven to be quite an extraordinarily challenging one but we can’t say enough about our team and how proud we are of the effort and hard work that went into making this all possible. 

If you’re interested in checking out the entire 2021 AppsFlyer Performance Index, the full report is available for download here.



Editor’s choice

Moloco Hires Nikhil Raj, Retail Media Veteran, to Grow and Expand Retail Media Platform Business

Nikhil Raj, former Partner at Bain and Company, has joined Moloco as Vice President of Retail Media Business. He brings extensive industry experience and expertise, having worked with many global companies to launch retail media businesses. Moloco’s Retail Media Platform empowers commerce platforms to establish their own performance ads business.

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