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Moloco introduces new in-app monetization bidding SDK with certification from AppLovin and Unity

By:
Yoni Markovizky
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July 9, 2024

We are thrilled to introduce the Moloco SDK, our latest solution aimed at maximizing publisher revenue and providing direct access to Moloco’s global advertisers. Developed with the core interests of app developers in mind, the Moloco SDK operates without generating additional revenue for Moloco and applies cost savings directly to our partners in the ecosystem.

Moloco SDK benefits

Moloco SDK is officially a certified bidding partner for AppLovin's MAX and Unity's LevelPlay and will soon be certified by Google's AdMob Mediation and Google Ad Manager — the industry's leading mediation platforms. Our SDK offers significant benefits to app developers by enhancing marketer performance through improved targeting with additional data and greater transparency and creative control. As a result, publishers can also see higher returns due to increased competition and investment driven by marketers’ improved performance.

Moloco SDK’s benefits for publishers and marketers. 

We are excited to bring Moloco SDK to market to provide better value for marketers and publishers.

For marketers:

  • Improve ROI by saving on intermediary fees.
  • Get better performance through access to additional data for improved ML training.  
  • Enjoy greater transparency and control over creative templates with flexibility and experimentation.

For publishers:

  • Automatically access Moloco's direct demand of global advertisers.
  • Leverage our advanced ML technology to maximize revenue by serving the right ad to the ideal user.
  • Gain complete creative control over various ad formats customized for your app to drive revenue while providing the optimal user experience.

What our partners say:

“Performance is key in mobile, for publishers and marketers alike. The Moloco SDK can now help unlock new growth opportunities with a direct bidding integration through Unity LevelPlay. As a certified bidder, Moloco can now serve its high-quality demand to countless LevelPlay partners, while preserving user experience.” — Gal Shneor, Senior Manager, LevelPlay Growth, Unity

"As one of the strongest UA channels we weren't surprised to see the high eCPMs coming in from the Moloco SDK. It's become one of our top ad revenue sources." — Gus Viegas, former Head of Growth, Lessmore

“To navigate through the ever-changing market, we are proactively seeking for reliable partners forming synergies to drive more growth for our titles. Collaborating with Moloco is definitely a plus. The result speaks for itself. We recommend Moloco to any publishers who are seeking high-performance monetization partners. We look forward to strengthening our partnership with Moloco even further in the future!” — Monica Hu, Head of Ad Monetization, Hungry Studio

"In the current environment, we consider Moloco as an essential partner. We aim to leverage their outstanding product to deliver games to a wide range of users. We also see potential in Moloco’s UA solution and are planning to start engaging in it.” — Yusuke In, Founder & CEO, New Story Inc. 

Join a global network of premium app partners to drive your success on the open internet with Moloco. For more information, visit Moloco SDK to sign up.

Yoni Markovizky

Global Head of Supply, Moloco

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