The Moloco Blog

The Truth about the Moloco SDK

The Moloco SDK isn't like any other mobile monetization SDK. Learn the truths behind what makes the Moloco SDK different from the rest.

Advanced Audience Targeting for Commerce Media: New AI Solutions Transform Ad Performance

Moloco's AI-powered Audience Targeting Suite gives retailers unprecedented control over first-party data while helping advertisers achieve precision targeting and improved ROAS.

Winning Big: How Moloco Fuels Real Money Gaming Growth

The world’s attention has moved to mobile apps, and for Real Money Gaming brands—including sports betting, casino, lottery, fantasy, and skill-based gaming—this shift presents a massive opportunity to drive incremental high value players for your business.

Moloco Recognized as Premier Partner in AppsFlyer's Partner Program

Moloco earns top-tier Premier Partner status from AppsFlyer for the third year in a row—recognizing our commitment to powerful, transparent ad performance and measurement.

Moloco Ranks in All Singular ROI Index Categories for 2nd Straight Year

Moloco has once again ranked as a top marketing platform across every eligible category in the 2025 Singular ROI Index.

Building a Better Ecosystem: Why Moloco Supports the IAB Gold Standard

Moloco supports the IAB Gold Standard to foster a transparent, safe, and user-friendly mobile advertising ecosystem by reducing ad fraud, upholding brand safety, and enhancing user experience.

Selling Certainty in Uncertain Times: Why Retail Media Networks Should Lean into Outcomes Now

Retail media networks sell not just ad space but outcomes, delivering a 4:1 ROAS that boosts incremental revenue in uncertain times.

In-App Bidding vs. Waterfall: What’s Best for Your Mobile Game?

Understand the differences between in-app bidding and waterfall and how each monetization model fits different game genres

Unlock the Untapped Potential of Your Finance App

Discover how to maximize your finance app's potential with expert insights from a recent webinar featuring Reed Kuhn of Branch and Tori Vargas of Moloco. Learn key trends, overcome adoption barriers, and unlock incremental growth through in-app advertising. Watch the webinar now!