Blog Article

Fraud watch October 22, 2018

October 22, 2018


  • Overall: 28.03% (up from 24.68% last week)
  • US: 41.02% (up from 28.69%)
  • KR: 16.89% (down from 17.33%)

Observations

  • Fraud rates climbing again, showing an uptick in all categories of fraud across the board.
  • Clicks without IDFAs became a major issue this week, particularly in the US region.
Oct 22_1
 Global Fraud October 15–21

USA

  • Large increases again for US fraud. Notably, junk installs nearly doubled.
  • The vast majority of clicks this week came without IDFA, a major change from prior weeks.
Oct 22_2
 US Fraud October 15–21

Korea

  • Korea fraud rate declined pleasantly, primarily due to a drop in installs rejected by MMP.
Oct 22_3

 Korea Fraud October 15–21

 

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