Blog Article

Fraud watch October 15, 2018

October 15, 2018

  • Overall: 24.68% (up from 21.23% last week)
  • US: 28.69% (up from 17.81%)
  • KR: 17.33% (up from 14.61%)



  • Fraud ticked back upwards this week, driven by a rise in Junk Installs.
  • MMP rejected installs remained below 1%

Oct 15_1

Global Fraud October 8 — October 14



  • Big leap in US fraud, with a big increase in Junk Installs (6.45% to 11.14%) and slight increase in Poached Organics (4.97% to 6.38%).
  • Installs rejected by MMP is at 4.4%, well higher than the global average.


Oct 15_2


US Fraud October 8 — October 14



  • A large uptick in Poached Organic installs, from 8.92% to 12.2%
  • Phantom Installs continued downwards, from 3.44% to 2.86%
Oct 15_3

Korea Fraud October 15–21

Editor’s choice

The Evolution of Mobile eCPMs, 2021-22

By looking at spending trends stretching as far back as 2020, we can begin to understand how the industry has evolved so far and what to potentially expect for the rest of the year and beyond.

Are you a privacy and performance expert? Take this quiz to find out!

A quick quiz to determine how well you know IDFA and ad campaign performance.

Moloco explains its machine learning

The steps Moloco takes to ensure we reach the best audience for customer's campaign goals, and to make the most value of their media budget.

Subscribe to the Moloco Newsletter

Ready to get started?

Talk to an expert at Moloco today. We're here to help.