Blog Article

Fraud watch October 15, 2018

Moloco

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October 15, 2018

October 15, 2018


  • Overall: 24.68% (up from 21.23% last week)
  • US: 28.69% (up from 17.81%)
  • KR: 17.33% (up from 14.61%)

 

Observations

  • Fraud ticked back upwards this week, driven by a rise in Junk Installs.
  • MMP rejected installs remained below 1%


Oct 15_1

Global Fraud October 8 — October 14

 

USA

  • Big leap in US fraud, with a big increase in Junk Installs (6.45% to 11.14%) and slight increase in Poached Organics (4.97% to 6.38%).
  • Installs rejected by MMP is at 4.4%, well higher than the global average.

 

Oct 15_2

 

US Fraud October 8 — October 14

 

Korea

  • A large uptick in Poached Organic installs, from 8.92% to 12.2%
  • Phantom Installs continued downwards, from 3.44% to 2.86%
Oct 15_3

Korea Fraud October 15–21



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Blog Article

Fraud watch October 15, 2018

Moloco
, Moloco

October 15, 2018


  • Overall: 24.68% (up from 21.23% last week)
  • US: 28.69% (up from 17.81%)
  • KR: 17.33% (up from 14.61%)

 

Observations

  • Fraud ticked back upwards this week, driven by a rise in Junk Installs.
  • MMP rejected installs remained below 1%


Oct 15_1

Global Fraud October 8 — October 14

 

USA

  • Big leap in US fraud, with a big increase in Junk Installs (6.45% to 11.14%) and slight increase in Poached Organics (4.97% to 6.38%).
  • Installs rejected by MMP is at 4.4%, well higher than the global average.

 

Oct 15_2

 

US Fraud October 8 — October 14

 

Korea

  • A large uptick in Poached Organic installs, from 8.92% to 12.2%
  • Phantom Installs continued downwards, from 3.44% to 2.86%
Oct 15_3

Korea Fraud October 15–21



Editor’s choice

Beyond generative AI: How operational machine learning is transforming mobile app marketing

Explore how the transition from generative AI to operational machine learning is reshaping mobile app marketing and learn how leveraging this cutting-edge technology can unlock exponential growth and unparalleled success in the digital realm.

Better understand how users are engaging with your video ads with Engaged-View Conversions

Uncover user engagement insights with Engaged-View Conversions. Gain a deeper understanding of how users interact with your video ads beyond clicks and views. With EVC, discover that users who watch skippable videos for more than 10 seconds or complete shorter ads are 4 times more likely to convert. Now available for all Moloco advertisers, EVC provides comprehensive data on views, engaged-views, and clicks to shape your marketing strategies. Enhance decision-making and drive business growth. Visit our Help Center or contact your Moloco representative for details.

Elevate your iOS performance with SKOverlay

Experience the power of SKOverlay, Apple's innovative creative rendering format. With SKOverlay, iOS marketers can display captivating ads accompanied by a convenient overlay. Users can effortlessly install advertised apps in the background, without leaving their current screen. Enjoy improved user experience and higher SKAN conversion rates of up to 30%. Streamline app installations and drive iOS engagement with SKOverlay. Learn more at our Help Center or contact Moloco.

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