Matthew Kaplan

Matthew Kaplan

Senior Content Marketing Manager

Matthew Kaplan has over a decade of digital marketing experience, working to support the content goals of the world’s biggest B2B and B2C brands. He is a passionate app user and evangelist, working to support diverse marketing campaigns across devices.

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The role of first-party data in machine learning
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The role of first-party data in machine learning

It has always been key to train and continually feed ML models relevant first-party data. Today, a mobile app user acquisition strategy focused on first-party data has gone from important to absolutely essential.

Matthew Kaplan

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October 11, 2022
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