Blog post

Blog Article

More Tips on How E-Commerce Companies Should Think About Creatives for UA Campaigns

Matthew Kaplan

January 11, 2023

We recently worked with Mobile Action to provide key tips on e-commerce app creatives for user acquisition. To check out our advice and see their full report, click here.

For even more insights on how e-commerce apps should approach their creative strategy for acquiring new app users, we sat down with Adam Widener, Creative Director at Moloco. Here are seven additional tips to consider:

1. Using specific brand forward logos or iconography at the start can have instant relevancy for the user and elongate attention. 

2. Mobile is all about touch and interactivity. Showing a pointed hand graphic tapping and interacting with the user interface (UI) can further draw the user’s eye towards all the features that the e-commerce app offers. Additionally, consider simplifying the UI experience to focus more clearly on its function. This will declutter the layout and create more white space around the features you want the user to pay attention to.

For example, consider this Woodoku ad:


3. Mobile is small, so always exaggerate or emphasize elements to avoid intricate and boring scrolling, menus, or forms.

4. Highly stylized videos that feature celebrities is a time-honored practice. But for the Gen Z market, they want the ability to make their own choices. E-commerce can benefit highly from simple content styled like user-generated content (UGC) that puts focus on products. Reviews, unboxings, subscription details, etc. are perfect concepts for e-commerce. Moloco ran a UGC-styled ad for a major food delivery business that saw engagement improve over the general message inventory.

Here’s a good example from Etsy that combines UGC and app screenshots:


5. Store ratings or testimonials work well for communicating the quality of the product, giving the user a stronger reason to download. Promo codes also allow users to engage in specific deals and entice interaction outside of the ad. Creatively, the user feels like they are privileged to accept this bit of information, thus increasing the likelihood of an install.

This ad from Alike uses multiple testimonials to highlight the app’s benefits:

6. Interactive end cards are a great opportunity to seamlessly connect video to the call to action at the end, and it adds an extra layer of engagement. Something as simple as a swipeable carousel to see a wide variety of products in a small format can perform really well. Mechanisms like scratch to reveal, drag and drop, or wheel spinners are great creative solutions to offering e-commerce more value.

7. Consider utilizing QR codes to further drive audiences to your brand.

Moloco Cloud DSP is designed for your campaign success. Our machine learning engine automatically powers your app’s growth and removes data risk so you can exceed even your most demanding goals, and your team can focus on what it does best: creativity and scale. To learn more about Moloco Cloud DSP, reach out to us today.

Disclaimer: None of these creatives have been created by Moloco, nor have they been used in campaigns involving Moloco.

Matthew Kaplan

Senior Content Marketing Manager

SEE MORE
Dark blue arrow to learn more about the subject

Editor’s choice

From buzzword to bottom line: Mastering machine learning for measurable growthFrom buzzword to bottom line: Mastering machine learning for measurable growth

Operational ML through real-time data offers precision in targeting and bid optimization in advertising. Learn how to master machine learning and navigate the nuances of real ML solutions to grasp the future of advertising for measurable growth.

read more
White arrow to learn more about the subject
From insights to impact: The power of machine learning in advertisingFrom insights to impact: The power of machine learning in advertising

The transformative impact of machine learning on modern advertising can provide real-time decision-making, targeting, and measurable outcomes. Learn how advanced machine learning-powered solutions can elevate advertising strategies and drive tangible results.

read more
White arrow to learn more about the subject
Beyond generative AI: How operational machine learning is transforming mobile app marketingBeyond generative AI: How operational machine learning is transforming mobile app marketing

Explore how the transition from generative AI to operational machine learning is reshaping mobile app marketing and learn how leveraging this cutting-edge technology can unlock exponential growth and unparalleled success in the digital realm.

read more
White arrow to learn more about the subject
Better understand how users are engaging with your video ads with Engaged-View ConversionsBetter understand how users are engaging with your video ads with Engaged-View Conversions

Uncover user engagement insights with Engaged-View Conversions. Gain a deeper understanding of how users interact with your video ads beyond clicks and views. With EVC, discover that users who watch skippable videos for more than 10 seconds or complete shorter ads are 4 times more likely to convert. Now available for all Moloco advertisers, EVC provides comprehensive data on views, engaged-views, and clicks to shape your marketing strategies. Enhance decision-making and drive business growth. Visit our Help Center or contact your Moloco representative for details.

read more
White arrow to learn more about the subject

Want to learn more?

GET STARTED
White arrow to learn more about the subject

Subscribe to our newsletter

arrow top