iGaming and Prediction Markets
Drive deposits, not just downloads
Acquire traders, sportsbook users, and casino players across millions of independent apps beyond the walled gardens. When big events and key moments happen, Moloco puts you in front of the audiences most likely to convert.
Moloco’s customers include:
Your high-intent users are out there. It’s getting harder to win them at scale.
iGaming and prediction market growth means competing in a crowded, fast-moving market with higher stakes and less room for error.
Competitive, costly channels
Whether you're running a sportsbook, casino, or predictions market, you're competing for high-intent users in competitive places, with policies that can change quickly and costs that can reflect it.
New market speed
When a new market legalizes or an additional prediction market category achieves regulatory clearance, the acquisition window opens quickly. First movers can find new users, but if your campaigns can't scale fast, you can lose your advantage.
Optimizing for the wrong signals
Installs don't drive revenue. First deposits do. Whether your KPI is cost per first trade or deposit, if your bidding isn't optimized toward that outcome, you're acquiring users who don’t grow your business.
How Moloco moves you forward
Optimization for what actually drives revenue
Tell Moloco your business goal (cost per first-time deposit, cost per first trade, or ROAS goal) and our AI system optimizes directly toward it. No workarounds, no top-of-funnel padding. Reporting is transparent, so you can see where ads are appearing and which placements are contributing to your business outcomes.
Spend that automatically moves with demand
Intent spikes before kickoff, at the market open, or when news breaks. Moloco's intraday pacing adjusts around those moments, so you're reaching high-intent users when they’re ready to take action.
Creative that keeps pace with the game
Odds change. Markets move. Static formats can struggle to keep pace. Moloco Ads supports dynamic creatives via JavaScript tags delivered in high-resolution formats. Manage creative logic centrally through your existing ad tech stack and we handle delivery at scale.
Safeguards for demanding regulatory environments
Moloco is designed to bid on inventory that targets your ideal users, with safeguards built in from day one. We evaluate both user-level and contextual signals, including app age rating, genre, traffic type, and ADID availability to direct your ads to reach appropriate audiences.
Built to power growth at every stage
New market and category launch
- Scale acquisition fast in newly legalized states or regions without rebuilding your campaign strategy every time a new opportunity opens
- Reach high-intent users across millions of independent apps on launch day
- Expand into emerging prediction categories as new verticals gain regulatory approval
High-value player and trader acquisition
- Target users whose behavior signals readiness to deposit, not just download
- Optimize directly toward CPFTD, cost per first trade, session frequency, and 30-day LTV
- Acquire users based on long-term value, not install volume
- See improving performance as the system continues learning from campaign signals
Responsible lapsed player & trader reactivation
- Leverage one platform for UA and re-engagement, improving optimization and performance across the full user lifecycle
- Reach dormant players and lapsed traders across independent apps with targeted offers
- Optimize for the re-engagement event that matters most to your funnel
What performance looks like in your vertical
Prediction Markets
- Reach a new audience that’s used to making trades or taking positions online already
- Optimize for cost-per-first-trade and other down funnel metrics with the same compound AI system built on deep iGaming expertise
- Run dynamic creative that supports live market prices, updated predictions, and event-driven creative logic in real time
Sportsbooks
- Reach users already consuming sports content, tracking scores, and comparing odds
- Dynamically upweight spend in real time around kickoffs, match starts, certain geos, and live events with intraday event pacing
- Optimize for first-time deposits and sustained betting activity, not just app installs
Online Casinos
- Target users demonstrating high-intent gaming behaviors across independent apps, with geo weights* that reflect real differences in player LTV and tax rates that vary by US state
- Optimize for first deposits and sustained session activity with spend weighted toward the US states where depositing players are worth the most to your business
*Geo weights are currently available in the United States and Canada, and are built to scale across EMEA and APAC regions
Fantasy sports
- Find users actively tracking player stats, comparing lineups, and consuming fantasy content across 2.8M+ independent apps {[data-attribute="init-tooltip"][tooltip-content="<p>Source:<br><br>Moloco Internal Data count of distinct app bundles (iOS and Android cumulative total) where Moloco received at least RTB (real time bid) request in the 90-day period ending April 3, 2026, worldwide. Independent refers to apps not operated by Walled Gardens (e.g., Facebook, Instagram, TikTok, Amazon Shopping, YouTube)</p>"]}
- Capitalize on weekly contest cycles and season openers with intraday pacing that shifts spend around peak entry windows
- Optimize for first paid entry and repeat contest participation, not top-of-funnel registrations
Lottery and Skill-Based Gaming
- Reach users actively seeking new entertainment and gaming experiences across millions of independent apps
- Find players using complementary gaming and entertainment apps who are likely to adopt lottery and skill products
- Access incremental audiences your other channels may not reach
Frequently Asked Questions
What iGaming and prediction market verticals does Moloco support?
Moloco works across the full spectrum: sportsbooks, online casinos, fantasy sports, lottery, skill-based gaming, and prediction markets. Each vertical has distinct user behaviors, event patterns, and creative requirements. Moloco can optimize for all of them.
How does Moloco handle compliance across regulated markets?
Moloco supports iGaming compliance through multiple controls, including a dual-path age-safety approach, IAB9-7 category enforcement, COPPA RTB blocking, curated publisher allowlists, geo-targeting controls, and publisher-level placement transparency.
Can I use Moloco alongside my existing channels?
Yes. Moloco can reach users across 2.8M+ independent apps — inventory that sits outside walled gardens. This means we can reach different audiences than the ones you’re already buying elsewhere. {[data-attribute="init-tooltip"][tooltip-content="<p>Source:<br><br>Moloco Internal Data; count of distinct app bundles (iOS and Android cumulative total) where Moloco received at least one RTB (real time bid) request in the 90-day period ending April 3, 2026, worldwide. ‘Independent’ refers to apps not operated by Walled Gardens (e.g., Facebook, Instagram, TikTok, Amazon Shopping, YouTube)</p>"]}
Does Moloco support re-engagement, or just user acquisition?
Moloco supports both user acquisition and re-engagement. Running both through the same platform allows Moloco to apply acquisition signals to re-engagement optimization, giving campaigns a richer view of user value across the lifecycle.
Can Moloco handle dynamic creative for live odds and prediction market prices?
Yes. Moloco supports dynamic creative delivery via JavaScript tags, meaning live odds, team matchup creatives, jackpot counts, and live market prices can update in real time without requiring you to rebuild ad units manually. You manage creative logic centrally through existing tools. Bannerflow and Flashtalking are both supported.
