The Moloco blog

Moloco has launched SKAN 4.0 features for advertisers, enabling bidding on SKAN 4.0 traffic, providing new metrics and insights in the Analytics dashboard, and offering automatic integration of SKAN 4.0 conversion value schema for AppsFlyer users. These advancements aim to enhance campaign monitoring, improve efficiency, and provide actionable intelligence for advertisers in the evolving digital advertising landscape.

Moloco

Jun 21, 2023

iOS 14.5 및 SKAdNetwork(SKAN)의 광범위한 도입과 더불어, 애플은 SKOverlay라는 소재 렌더링 방식을 도입했습니다. (Apple’s developer guide) SKOverlay는 상호작용 가능한 광고 위에 배너 사이즈의 오버레이를 더해 보여주는 기술로, iOS 마케터들에 의해 널리 활용되고 있습니다.

Moloco

Jun 21, 2023

디지털 광고의 끊임없는 진화 속에서, 비디오 광고는 퍼포먼스 마케팅에 있어 점점 더 중요해지고 있습니다. 앱 마케터에게는 유저가 비디오와 어떻게 상호작용하는지를 측정하는 것이 이전보다 더욱 중요하지만, 현재의 클릭 및 노출수 측정 방법은 이를 해내기에 한계가 있습니다.

Moloco

Jun 21, 2023

Moloco, a machine learning-based advertising platform, has been recognized as a Google Cloud Premier Partner. With infrastructure built on Google Cloud, Moloco offers performance advertising solutions to businesses globally, powered by machine learning models that deliver unmatched speed, scale, and accuracy.

Jongnam Lee

May 26, 2023

In this edition of Mobile Marketing Milestones, Moloco's Q&A series with mobile advertising and marketing leaders, we chatted with Ksenia Yurkina, Head of Marketing at Apptica. In this half-hour conversation, we cover how advertisers should be approaching their ad creatives, the best performing ad formats, and so much more. Check it out!

Matthew Kaplan

Jan 23, 2023

Consumers today demand personalized experiences wherever they shop. At the same time, they’re more and more concerned about privacy. So how can marketplaces provide both personalization and privacy across their platforms? We’ll discuss how retail media innovators can use machine learning to solve this challenge.

Jongnam Lee

Jan 13, 2023

For even more insights on how e-commerce apps should approach their creative strategy for acquiring new app users, we sat down with Adam Widener, Creative Director at Moloco. Here are seven additional tips to consider.

Matthew Kaplan

Jan 11, 2023

To contact the Moloco public relations team, please send an email to pr@moloco.com. We enjoy working with members of the press, media, reporters, and bloggers.

Moloco

Jan 01, 2023

Fueled by machine learning, retail media can drive innate e-commerce growth, on top of a new revenue stream.

Christie Zhang

Dec 08, 2022