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Moloco Retail Media Platform

Solving the personalization-privacy paradox in retail media

Consumers today demand personalized experiences wherever they shop. At the same time, they’re more and more concerned about privacy. So how can marketplaces provide both personalization and privacy across their platforms? We’ll discuss how retail media innovators can use machine learning to solve this challenge.

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Is Your Campaign Budget Strategy Hurting Your ROAS?

Now more than ever, performance marketers want to see tangible business outcomes for their ad spend. How many new app installations did an ad generate? How many users took a desired action? There’s an easy but often overlooked way to help drive your return on ad spend (ROAS): reconsider your pacing schedule.

Nov 04, 2022
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[Infographic] 5 Reasons You Need Machine Learning for Performance Advertising

Machine Learning (ML) is proving highly effective at taking whatever first-party data you have and using it to identify and target the right audience at scale. Here are five key reasons why you should leverage ML for in-app performance advertising.

Nov 03, 2022
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[Infographic] A Step-by-Step Guide to Fueling UA with First-Party Data

Privacy changes are forcing performance marketers to rethink their UA strategies. Take heart: change is good. As a result, marketers are turning to first-party data, as it is a much more accurate data source, and it’s fully permission based. First-party data will have to play a bigger role in advertising, and that, in turn, will dictate how performance marketers leverage deep learning technology.

Nov 03, 2022
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How Retail Media Can Capture Ad Spend in an Increasingly Crowded Market

CPCs keep rising on major channels, especially as platforms like Amazon look to drive up prices to increase ad revenue. That means there is an opportunity for other marketplaces to become attractive, affordable ad dollar investment media for merchants. It is important that RMPs provide brands with quality data to justify their investment.

Oct 20, 2022
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Moloco Listed as #1 Option Outside The Walled Gardens in Key Categories in AppsFlyer’s Latest Performance Index

AppsFlyer recently released the 15th edition of their Performance Index, which has ranked the best performing mobile marketing solutions in the world since 2015. In this latest edition, Moloco ranked as a top programmatic demand-side platform.

Oct 14, 2022
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The role of first-party data in machine learning

It has always been key to train and continually feed ML models relevant first-party data. Today, a mobile app user acquisition strategy focused on first-party data has gone from important to absolutely essential.

Oct 11, 2022
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Rethinking Targeting: Why Your Approach to Audience Targeting is All Wrong

Machine learning offers a wholly different paradigm for targeting than the traditional persona-based approach.

Oct 06, 2022
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Moloco Retail Media Platform
Revenue and Marketplace Advertising in a Privacy-First World

With the deprecation of third-party identifiers like tracking cookies that merchants have relied on to target consumers, social media platforms, and streaming media sites, retail media are increasingly crucial and incredibly efficient revenue channels for advertisers and marketplaces alike.

Oct 04, 2022
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[Infographic] 6 Key Ingredients for a Retail Media Network

Retail media is a great way for you to open a whole new revenue stream, drive sales for your merchants and, most of all, help your shoppers discover new products they’ll love. Ready to cook up a plan to grow your marketplace? Here are the key ingredients essential to a successful retail media business.

Aug 19, 2022
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