Solutions
Resources
Company
April 18, 2024
The digital marketplace is a vast and competitive space where visibility can make or break a product's success. Brands and sellers face the daunting task of bringing new products to market, and more than simply having these products on the shelf, it is often needed to gauge whether it will or will not be a successful new product. Being noticed is what truly counts.
Accelerating the path to first sale for new products
Advertising in commerce media stands out as a powerful solution. Internal data from Moloco paints a clear picture: new products that get advertised receive 10-15 times more engagement than their non-advertised counterparts. This means that brands and sellers trying to determine a new product's market fit and value can understand consumer feedback faster through advertising.
But there's more to the story.
Newly advertised products also experience a 50% faster path to their first sale. In a fast-moving market, speed is critical. This allows brands and sellers to make quicker decisions about investing more in a new product, advertising more, or tweaking the offering to better suit consumer needs. Gaining this insight twice as fast is invaluable, marking the difference between a fleeting option and becoming a consumer's first choice.
Driving product discoverability with commerce media
Improved product discoverability offers benefits that reach beyond advertisers. Ads that are appropriate, relevant, and seamlessly woven into the user experience lead to greater engagement and increased purchases. For retailers and marketplaces, effectively integrating such ads into user interaction proves highly advantageous. This integration allows advertisers to reap tangible and measurable benefits and contributes to building a sustainable and profitable ad business.
Online retailers and marketplaces should keep in mind that not all advertising platforms are created equal. It is important to provide advertisers with technology that enables them to display new products in the right channels, at the right times, to the right users. Doing so enhances discoverability and ensures a delightful user experience
.png)
The Commerce Media Ecosystem: Where Data, AI, and Ecommerce Shopping ConvergeEverything you want to know about the Commerce Media Ecosystem. Learn how first-party data and AI is used to drive growth for suppliers, digital retailers, and consumers.
.jpg)
Moloco appoints Ned Samuelson as new Global Head of Business, Moloco Commerce MediaNed Samuelson has joined Moloco as the Global Head of Business for Moloco Commerce Media, where he will lead global growth efforts, focusing on expanding retail business and optimizing commerce advertising. With over 12 years of experience at Criteo, Ned brings a proven track record of driving measurable growth across diverse industries and will help retailers and marketplaces unlock new revenue using Moloco’s AI-powered platform.
-min.jpg)
Advanced Audience Targeting for Commerce Media: New AI Solutions Transform Ad PerformanceMoloco's AI-powered Audience Targeting Suite gives retailers unprecedented control over first-party data while helping advertisers achieve precision targeting and improved ROAS.
Selling Certainty in Uncertain Times: Why Retail Media Networks Should Lean into Outcomes NowRetail media networks sell not just ad space but outcomes, delivering a 4:1 ROAS that boosts incremental revenue in uncertain times.
