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Blog Article

How commerce media can boost product discoverability by 10-15X

By:
Vashist Avadhanula
Rama Chanani

April 18, 2024

The digital marketplace is a vast and competitive space where visibility can make or break a product's success. Brands and sellers face the daunting task of bringing new products to market, and more than simply having these products on the shelf, it is often needed to gauge whether it will or will not be a successful new product. Being noticed is what truly counts.  

Accelerating the path to first sale for new products

 Advertising in commerce media stands out as a powerful solution. Internal data from Moloco paints a clear picture: new products that get advertised receive 10-15 times more engagement than their non-advertised counterparts. This means that brands and sellers trying to determine a new product's market fit and value can understand consumer feedback faster through advertising.

But there's more to the story.

Newly advertised products also experience a 50% faster path to their first sale. In a fast-moving market, speed is critical. This allows brands and sellers to make quicker decisions about investing more in a new product, advertising more, or tweaking the offering to better suit consumer needs. Gaining this insight twice as fast is invaluable, marking the difference between a fleeting option and becoming a consumer's first choice.


Driving product discoverability with commerce media

Improved product discoverability offers benefits that reach beyond advertisers. Ads that are appropriate, relevant, and seamlessly woven into the user experience lead to greater engagement and increased purchases. For retailers and marketplaces, effectively integrating such ads into user interaction proves highly advantageous. This integration allows advertisers to reap tangible and measurable benefits and contributes to building a sustainable and profitable ad business.

Online retailers and marketplaces should keep in mind that not all advertising platforms are created equal. It is important to provide advertisers with technology that enables them to display new products in the right channels, at the right times, to the right users. Doing so enhances discoverability and ensures a delightful user experience.

Vashist Avadhanula

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