Blog Article

Multi-country campaign beta: target and optimize for multiple countries in a single campaign

November 11, 2021

Today we're excited to announce the launch of Multi-Country Campaign Beta: a new feature on Moloco Cloud DSP which enables you to target and optimize for multiple countries in a single campaign!

With Multi-Country Campaign, you can save time targeting and optimizing for multiple countries by selecting countries from a country group that you want to target. For example, if you select South East Asia as your country group, you can select Singapore, Thailand and Malaysia as your target countries. The campaign will then allocate your spend in those countries and automatically optimize for the best performing ones, maximizing your ROI.

Multi-Country Campaign enables you to:

  • Identify new markets for your app more easily.
  • Improve performance by automatically spending more on countries where we see higher ROI.
  • Save time creating and managing multiple campaigns.

How to get started

If you are already using Moloco Cloud DSP, simply go to the campaign settings page to:

  1. Select the Multi-country targeting in the campaign setting.
  2. Choose a country group with the countries you want to target.
  3. Select countries you want to target in the country group. At least 2 countries should be selected within a country group.

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