Blog Article

Fraud watch September 4, 2018

September 4, 2018

  • Overall: 33.14% (up 28.78% week over week)
  • US: 68.01% (up from 41.33%)
  • KR: 25.92% (down from 36.43%)


  • Big jump in US fraud, driven by an increase in organic poaching.
  • The spike comes from big increase in usage of services that promise to stop fraudulent app installs, but are actually themselves committing widespread fraud.
Sept 4_1

Prior week August 20–26

Sept 4_2

Current week August 27-September 2


Organic poaching doubled week over week. Phantom installs also saw a small jump (13.53% to 17.39%).

Sept 4_3

Prior Week: August 20–26

Sept 4_4


Korea observed a small drop, driven by a decrease in organic poaching.

Sept 4_5

Prior Week: August 20–26

Sept 4_6

Current Week: August 27 — September 2

Editor’s choice

Mobile Marketing Milestones: Q&A Interview with Apptica

In this edition of Mobile Marketing Milestones, Moloco's Q&A series with mobile advertising and marketing leaders, we chatted with Ksenia Yurkina, Head of Marketing at Apptica. In this half-hour conversation, we cover how advertisers should be approaching their ad creatives, the best performing ad formats, and so much more. Check it out!

More Tips on How E-Commerce Companies Should Think About Creatives for UA Campaigns

For even more insights on how e-commerce apps should approach their creative strategy for acquiring new app users, we sat down with Adam Widener, Creative Director at Moloco. Here are seven additional tips to consider.

Mobile Marketing Milestones: Q&A With Mobile Action

This installment of Moloco's Mobile Marketing Milestones Q&A series features Muammer Ünal, Consultant at Mobile Action. In this 18-minute conversation, we cover the current state of iOS mobile advertising, how advertisers should be approaching their ad creatives, SKAdNetwork, and so much more.

Subscribe to the Moloco Newsletter

Want to learn more?