Blog Article

Fraud watch September 17, 2018

September 17, 2018

  • Overall: 24.21% (down from 45.60% last week)
  • US: 59.13% (down from 62.23%)
  • KR: 22.01% (down from 22.89%)


  • Overall fraud halved week over week, driven by a major drop in phantom installs (29.72% to 4.23%).
  • Major geographies (US, Korea) remained relatively stable, with US still seeing unacceptably high levels of fraud.
Sept 17_1

Current week September 10-16


US remained stable at nearly 60% fraudulent traffic. The biggest culprit, poached organic installs, actually increased slightly week over week (41.70% to 44.88%)

Sept 17_2

Current Week USA: September 10-16


Korea also observed a small uptick in its largest category of fraud, poached organics, but this was mostly offset by a drop in phantom installs.

Sept 17_3

Current Week Korea: September 10–16


Editor’s choice

Mobile Marketing Milestones: Q&A Interview with Apptica

In this edition of Mobile Marketing Milestones, Moloco's Q&A series with mobile advertising and marketing leaders, we chatted with Ksenia Yurkina, Head of Marketing at Apptica. In this half-hour conversation, we cover how advertisers should be approaching their ad creatives, the best performing ad formats, and so much more. Check it out!

More Tips on How E-Commerce Companies Should Think About Creatives for UA Campaigns

For even more insights on how e-commerce apps should approach their creative strategy for acquiring new app users, we sat down with Adam Widener, Creative Director at Moloco. Here are seven additional tips to consider.

Mobile Marketing Milestones: Q&A With Mobile Action

This installment of Moloco's Mobile Marketing Milestones Q&A series features Muammer Ünal, Consultant at Mobile Action. In this 18-minute conversation, we cover the current state of iOS mobile advertising, how advertisers should be approaching their ad creatives, SKAdNetwork, and so much more.

Subscribe to the Moloco Newsletter

Want to learn more?