• Overall: 28.78% (down from 30.04% week over week)
• US: 41.33% (down from 42.3%)
• KR: 36.43% (up from 34.36%)

Observations

• Overall fraud down from two weeks ago (when it was hovering around 50%)
• US has higher than average fraud rates, far greater number phantom installs and number of installs rejected by MMP

 Prior week August 13–19

This week August 20–26

USA

The US observed large increases in poached organics this week.

Korea

Korea trends were largely steady week over week.