June 21, 2023
With the introduction of iOS 14.5 and the widespread adoption of SKAdNetwork (SKAN), Apple also introduced a creative rendering format called SKOverlay (Apple’s developer guide). SKOverlay has gained widespread adoption across iOS marketers since it displays rich, interactive ads accompanied by a banner-sized overlay. From this overlay, users are able to install the advertised app in the background without navigating to the App Store to install.
Moloco is pleased to announce that SKOverlay is now available to all advertisers. Key advertiser benefits include:
SKOverlay is a well-established and widely adopted creative rendering innovation offering significant benefits to users and marketers. By improving user experience, streamlining the app installation process, and becoming the new standard creative rendering technique for SKAN measurement, SKOverlay is a valuable tool for any app marketer looking to drive iOS engagement and growth. For more information on SKOverlay, please visit our Help Center or contact your Moloco representative.
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