Moloco blog

Bringing Moloco into focus

Today, we’re proud to unveil the next generation of the Moloco brand.

Moloco launches Agency Partner Program with more than a dozen founding partners

As advertisers push beyond search and social, it falls to agencies to find the next channel and turn it into measurable, incremental growth.

Inside Moloco's CARA: the AI that compounds

Moloco has been building AI for performance advertising since 2013 and today we’re sharing more about our approach. We call our AI system CARA, short for Compound Ad Recommendation Architecture.

Discovery is shifting fast: New insights on AI, apps, and the fight for attention

How sports apps are preparing for the next wave of fan engagement

A growing number of football-focused publishers are turning to advanced monetization technology. Apps and platforms such as LiveScore, Sofascore, BeSoccer, 365Scores, and OneFootball are leveraging the Moloco SDK to help maximize ad revenue opportunities while maintaining positive experiences for millions of fans worldwide.

Is your channel mix resilient in an AI-disrupted world?

AI isn’t just altering how we work. It’s fundamentally changing consumer behavior.

Gaming Solved App Monetization From Day One. Why Is the Rest of the App Economy Still Playing Catch-Up?

The next phase of app monetization will not be defined by how many SDKs a publisher adds. It will be defined by how effectively those partners are made to compete for each impression, and how much control the publisher retains over performance.Gaming solved this years ago. The rest of the app economy is just starting to catch up.

Why Most Sportsbooks Miss Peak Demand, and How to Fix It

Peak demand during major sporting events is predictable, but often mistimed. Learn how aligning spend with high-intent moments can drive stronger acquisition and efficiency, based on Cheltenham performance insights.

The Singular 2026 ROI Index showcases Moloco as a top partner outside walled gardens

Moloco appears on 27 leaderboards, placing us fifth overall for leaderboard appearances.