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June 21, 2023
With the introduction of iOS 14.5 and the widespread adoption of SKAdNetwork (SKAN), Apple also introduced a creative rendering format called SKOverlay (Apple’s developer guide). SKOverlay has gained widespread adoption across iOS marketers since it displays rich, interactive ads accompanied by a banner-sized overlay. From this overlay, users are able to install the advertised app in the background without navigating to the App Store to install.
Moloco is pleased to announce that SKOverlay is now available to all advertisers. Key advertiser benefits include:
SKOverlay is a well-established and widely adopted creative rendering innovation offering significant benefits to users and marketers. By improving user experience, streamlining the app installation process, and becoming the new standard creative rendering technique for SKAN measurement, SKOverlay is a valuable tool for any app marketer looking to drive iOS engagement and growth. For more information on SKOverlay, please visit our Help Center or contact your Moloco representative.
From buzzword to bottom line: Mastering machine learning for measurable growthOperational ML through real-time data offers precision in targeting and bid optimization in advertising. Learn how to master machine learning and navigate the nuances of real ML solutions to grasp the future of advertising for measurable growth.
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From insights to impact: The power of machine learning in advertisingThe transformative impact of machine learning on modern advertising can provide real-time decision-making, targeting, and measurable outcomes. Learn how advanced machine learning-powered solutions can elevate advertising strategies and drive tangible results.
Beyond generative AI: How operational machine learning is transforming mobile app marketingExplore how the transition from generative AI to operational machine learning is reshaping mobile app marketing and learn how leveraging this cutting-edge technology can unlock exponential growth and unparalleled success in the digital realm.
Better understand how users are engaging with your video ads with Engaged-View ConversionsUncover user engagement insights with Engaged-View Conversions. Gain a deeper understanding of how users interact with your video ads beyond clicks and views. With EVC, discover that users who watch skippable videos for more than 10 seconds or complete shorter ads are 4 times more likely to convert. Now available for all Moloco advertisers, EVC provides comprehensive data on views, engaged-views, and clicks to shape your marketing strategies. Enhance decision-making and drive business growth. Visit our Help Center or contact your Moloco representative for details.
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