How Bravestars scaled both UA and monetization with Moloco

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About Bravestars

Bravestars Games is a leading mobile game developer and publisher based in Vietnam, recognized as a Top 3 Vietnamese publisher by download in the U.S. market. Founded in 2013, the company has grown from a local developer into a global force, with over 1 billion total downloads across more than 400 titles including hit games like Yarn Fever, Fruit Merge, and Block Loop Shooter.

Their vision, "Challenge the Impossible," is rooted in proving that a Vietnamese studio can compete and win on the global stage. The company's philosophy centers on puzzle games designed to connect with players regardless of age or background.
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Challenge: Bringing titles worldwide

Bravestars’ global ambition meant tackling several hard problems at once: scaling both user acquisition and monetization, holding performance steady across new markets, and keeping retention and long-term engagement strong as the portfolio grew. Inconsistent performance and manual campaign optimization became a bottleneck.

The company needed a long-term partner with the technology to handle both UA and monetization at scale, with the sophistication to stabilize performance and improve retention across their expanding portfolio.

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Partnership: Driving growth with Moloco

Powering monetization with the Moloco SDK

Bravestars chose to partner with Moloco for its AI technology and transparent approach to inventory reporting, which gave the team confidence in Moloco's ability to drive sustainable growth. 

This led Bravestars to become one of the first studios in Vietnam to adopt the Moloco SDK. The SDK integration surfaced rich post-install engagement and monetization signals, enabling Moloco's AI to continuously learn from user behavior and optimize monetization performance. As a result, Bravestars increased its total ad revenue by 20% in the first two quarters, establishing a strong foundation for future growth.

Accelerating global growth with through monetization and user acquisition synergy

The value of the Moloco SDK extended beyond monetization. The rich post-install engagement and monetization signals from SDK also enhanced Bravestars' existing UA campaigns. By giving Moloco's AI a deeper understanding of high-value users, these signals enabled more precise targeting, stronger campaign optimization, and more efficient scaling. After seeing the impact of this combined approach, Bravestars expanded its user acquisition campaigns to all of its titles, beyond its two key titles, Yarn Fever and Fruit Merge.

Moloco and Bravestars worked closely to develop launch plans for each new title, establish campaign best practices, and optimize early using D1 ROAS and retention signals rather than waiting for later-funnel metrics. To accelerate global scale, Bravestars launched its campaigns worldwide immediately after launching in the U.S. 

This new strategy enabled Bravestars to hit its D7 ROAS KPI within the first week while achieving strong D7 ROAS across key titles, and successfully expanding its user acquisition campaigns to global markets. With UA and monetization continuously reinforcing one another, Bravestars established a scalable foundation for sustainable growth.

Fueling AI-driven performance with creative diversity

Bravestars deployed banner, video, and playable ads across campaigns, enabling Moloco’s AI to continuously optimize creative delivery, serving the optimal format to the right users across different contexts, placements, and moments of the user journey. Moloco also provided creative benchmarks and best practices to help Bravestars refine its creative strategy and maximize performance as campaigns scaled. 

As creative formats were scaled and optimized, playable ads proved particularly effective, increasing average monthly install volume by 13.4× while delivering 27% higher D7 ROAS than static image ads, demonstrating the value of creative format diversification.

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Results

By creating a growth flywheel between the Moloco SDK and AI-driven UA campaigns, Bravestars scaled both monetization and user acquisition. Supported by Moloco's strategic guidance, creative optimization, and close collaboration, the partnership delivered strong results:

• 2.8x QoQ revenue uplift through Moloco SDK monetization (Oct 2025 - Mar 2026)
• Hit D7 ROAS KPI within the first week of launching UA campaigns, scaling from a testing budget to peak spending of up to 6x within one quarter (Jan - Mar 2026)
• Achieved strong D7 ROAS across key titles and global campaigns 
• Average monthly install volume increased 13.4x after scaling playable ads* and delivered 27% higher D7 ROAS than static image ads (Jan–Mar 2026)

*Average of pre-scale Sep–Oct 2025 vs. post-scale Nov 2025–Mar 2026

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Our vision at Bravestars has always been to prove that a Vietnamese company can build world-class games for global audiences. With Moloco’s AI-powered UA and SDK synergy, we were able to reach high-value users more efficiently, scale faster globally, and drive stronger revenue growth. We’re excited to continue partnering with Moloco as we bring more games to players around the world. — CEO, Bravestars Games

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I was surprised to see how much Moloco helped in such a short time. It made me realize just how much the right partnership can change things. Today, Moloco is the first partner we turn to for every new game we launch. — Quynh Nguyen, UA Manager, Bravestars Games