Bravestars’ global ambition meant tackling several hard problems at once: scaling both user acquisition and monetization, holding performance steady across new markets, and keeping retention and long-term engagement strong as the portfolio grew. Inconsistent performance and manual campaign optimization became a bottleneck.

The company needed a long-term partner with the technology to handle both UA and monetization at scale, with the sophistication to stabilize performance and improve retention across their expanding portfolio.

Powering monetization with the Moloco SDK

Bravestars chose to partner with Moloco for its AI technology and transparent approach to inventory reporting, which gave the team confidence in Moloco's ability to drive sustainable growth. 

This led Bravestars to become one of the first studios in Vietnam to adopt the Moloco SDK. The SDK integration surfaced rich post-install engagement and monetization signals, enabling Moloco's AI to continuously learn from user behavior and optimize monetization performance. As a result, Bravestars increased its total revenue by 20% in the first two quarters, establishing a strong foundation for future growth.

Accelerating global growth with through monetization and user acquisition synergy

The value of the Moloco SDK extended beyond monetization. The rich post-install engagement and monetization signals from SDK also enhanced Bravestars' existing UA campaigns. By giving Moloco's AI a deeper understanding of high-value users, these signals enabled more precise targeting, stronger campaign optimization, and more efficient scaling. After seeing the impact of this combined approach, Bravestars expanded its user acquisition campaigns to all of its titles, beyond its two key titles, Yarn Fever and Fruit Merge.

Moloco and Bravestars worked closely to develop launch plans for each new title, establish campaign best practices, and optimize early using D1 ROAS and retention signals rather than waiting for later-funnel metrics. To accelerate global scale, Bravestars launched its campaigns worldwide immediately after launching in the U.S. 

This new strategy enabled Bravestars to hit its D7 ROAS KPI within the first week while achieving strong D7 ROAS across key titles, and successfully expanding its user acquisition campaigns to global markets. With UA and monetization continuously reinforcing one another, Bravestars established a scalable foundation for sustainable growth.

Fueling AI-driven performance with creative diversity

Bravestars deployed banner, video, and playable ads across campaigns, enabling Moloco’s AI to continuously optimize creative delivery, serving the optimal format to the right users across different contexts, placements, and moments of the user journey. Moloco also provided creative benchmarks and best practices to help Bravestars refine its creative strategy and maximize performance as campaigns scaled. 

As creative formats were scaled and optimized, playable ads proved particularly effective, increasing average monthly install volume by 13.4× while delivering 27% higher D7 ROAS than static image ads, demonstrating the value of creative format diversification.