The Truth about the Moloco SDK

Every day, we hear a common misconception that the Moloco SDK is just like any other mobile ad SDK — simply a tool to earn some incremental revenue. We’d like to bust this myth once and for all.

So, here we unpack the truths about the Moloco SDK. Let’s get to truth-seeking.

Truth: The Moloco SDK is a new value path, not a business line

Many ad monetization pros first saw the Moloco SDK as just another “business line” for Moloco. But the Moloco SDK wasn’t developed to be just another product. It was the logical next step for us to create value for all our mobile partners building on our decade-plus expertise in maximizing in-app advertising performance. The Moloco SDK represents a smarter way for publishers to monetize with ads—with an SDK free of fees.

Truth: Moloco SDK creates better value for app marketers and publishers

We don’t make any money from the Moloco SDK. Full stop. But if you’re looking for more clarification, we’ll add that we don’t take any cut, as in margin fees.

Our goal for the Moloco SDK is to improve the desired outcomes for app marketers and publishers by increasing ROI and maximizing revenue, respectively.

Now, when marketers advertise with Moloco Ads, the Moloco SDK allows them to reach users through a more direct path—for example, fewer intermediaries like ad exchanges—saving fees, allowing for more competitive bidding. For publishers, this results in more optimal auction dynamics that lead to higher ad revenue. As marketers see stronger performance and improved ROI, they’re more likely to increase investment—further boosting your monetization potential.  

Truth: Only Moloco’s AI models handle the ad decisioning

Moloco’s AI-native ad engine makes all ad serving decisions within the SDK. Adding the SDK doesn’t replace our current buying paths via exchanges—it simply unlocks an additional, more direct option. Our AI analyzes millions of signals across 600+ billion daily ad opportunities to automatically choose the most effective path for each impression, maximizing performance and revenue without any manual input. In 2024 alone, nearly $2B was spent through Moloco Ads by over 2,630 advertisers worldwide.
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💡 Did you know: You are not required to advertise with Moloco Ads to use the Moloco SDK.
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Final thoughts

The Moloco SDK is our labor of love to deliver the best possible value back to the independent app ecosystem, for advertisers of Moloco Ads and publishers of the Moloco SDK alike. And the objectives of the Moloco SDK are simple:

• Enable stronger buying power for marketers
• Drive higher competition for your inventory
• Maximize publisher revenue

Reach out to us today to learn more about getting the most out of your ad monetization.

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