HitApps, 몰로코와 CTV로 증분 효과를 경험하다
Customer:
Hitapps
Headquarters:
United States
Industry:
Games
About
Hitapps
Hitapps creates mobile puzzle games played by audiences around the world. After early success monetizing with the Moloco SDK, they wanted to break through to the next level of growth — and found the answer in combining SDK ad monetization with user acquisition into a single, unified strategy.
Pairing monetization with UA for compounding growth
Results
Hitapps’ grew their UA and monetization as one feedback loop, seeing meaningful uplift on both sides of their business.
- 6x daily ad revenue within the first 3 months
- 7.7x daily ad revenue by January 2026
- D7 ROAS climbed from 6% to 30%+
- User LTV increased over the same period
By aligning ad inventory and UA activity so each amplified the other, Hitapps built a growth flywheel that accelerated faster than either approach could have achieved alone.
"The Moloco SDK has made a huge difference for both our monetization and UA campaigns. In four months, we've seen nearly +8x daily ad revenue and significantly stronger ROAS while acquiring higher value users." — Eldar Nuriev, Head of Marketing at Hitapps
Footnotes
- Hitapps' revenue from the Moloco SDK increased 6x between October 20, 2025 (when they started running in-app ad campaigns) and December 2025. By January 2026, it reached 7.7x.
- Between October 20, 2025 and January 2026, Hitapps' D7 ROAS grew from 6% to exceeding their 30% ROAS goal.
- Hitapps' user LTV calculation is based on the publisher's internal da
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Transportation
2026-10-12
