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September 17, 2018
Current week September 10-16
US remained stable at nearly 60% fraudulent traffic. The biggest culprit, poached organic installs, actually increased slightly week over week (41.70% to 44.88%)
Current Week USA: September 10-16
Korea also observed a small uptick in its largest category of fraud, poached organics, but this was mostly offset by a drop in phantom installs.
Current Week Korea: September 10–16
Molocoは2024年のSingular ROI IndexでにおいてROIを牽引するトップパートナーにランクされましたMoloco shared its top rankings and accelerated performance in the 2024 Singular ROI Index, an industry benchmark for mobile app marketing that evaluates ad networks based on their ability to deliver high return on investment.
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From insights to impact: The power of machine learning in advertisingThe transformative impact of machine learning on modern advertising can provide real-time decision-making, targeting, and measurable outcomes. Learn how advanced machine learning-powered solutions can elevate advertising strategies and drive tangible results.
Beyond generative AI: How operational machine learning is transforming mobile app marketingExplore how the transition from generative AI to operational machine learning is reshaping mobile app marketing and learn how leveraging this cutting-edge technology can unlock exponential growth and unparalleled success in the digital realm.
Better understand how users are engaging with your video ads with Engaged-View ConversionsUncover user engagement insights with Engaged-View Conversions. Gain a deeper understanding of how users interact with your video ads beyond clicks and views. With EVC, discover that users who watch skippable videos for more than 10 seconds or complete shorter ads are 4 times more likely to convert. Now available for all Moloco advertisers, EVC provides comprehensive data on views, engaged-views, and clicks to shape your marketing strategies. Enhance decision-making and drive business growth. Visit our Help Center or contact your Moloco representative for details.
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