Come connect with us at the App Growth Summit in San Francisco. Featuring a day of high-quality content aimed at helping App Marketers, Brands, and Entertainment & Gaming companies refine their 2022 growth plans!
By invitation only, this event is designed to create premium connections and focused learning opportunities. AGS San Francisco 2022 provides the latest modern strategies and trends for this rapidly growing mobile community.
Don't miss Herman Yang, Head of Cloud Enterprise speak at 3:50 pm on the main stage.
Leveraging Contextual Data for Performance Advertising: Preparing for a Privacy-First World
Advertisers and publishers alike have had to navigate the changes brought on by Apple’s ATT. These changes have brought about an environment where there is no consistency or certainty in the type of data that can be used for programmatic ad targeting. So what’s the best we can expect for ad performance in the post-IDFA world? This presentation will focus on sharing the learnings and results from our experiments comparing the relative performance of machine learning models trained on 1) only standard RTB/MMP data, 2) only contextual first-party data, 3) only LAT traffic, and 4) all possible data sources..