April 27, 2023
Introducing Custom Product Pages
Custom product page (CPP) is a feature that allows advertisers to create and show multiple versions of their app store page to users on iOS 15 or above. Historically, all mobile users seeing in-app ads landed on the same default app store page with no ability to customize the experience. With custom product pages, advertisers can now better streamline a potential customer’s journey by pairing their ad creatives with more relevant app store pages.
CPP can improve iOS campaign performance in a myriad of ways that include:
How to use CPP for Moloco iOS campaigns
Jam City boosts iOS campaign performance with CPP
Jam City was one of Moloco’s first partners in leveraging custom product pages. To start, Jam City launched iOS campaigns and tested five CPP pages to see if customizing app store pages will lead to improved results. With the help of Adjust, their MMP partner who provided holistic measurement and redirection support, Jam City saw incredible results:
To learn more about Jam City’s success with CPP, please see this case study.
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Read PostCustom product page (CPP) lets advertisers create multiple versions of their app store page for iOS 15+ users. Advertisers can customize each page with unique URLs, screenshots, videos, and promotional texts to make content more relevant for different audiences. CPP can boost iOS campaign performance by streamlining the customer journey and highlighting different app features.
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