Introducing Custom Product Pages 

Custom product page (CPP) is a feature that allows advertisers to create and show multiple versions of their app store page to users on iOS 15 or above. Historically, all mobile users seeing in-app ads landed on the same default app store page with no ability to customize the experience. With custom product pages, advertisers can now better streamline a potential customer’s journey by pairing their ad creatives with more relevant app store pages.

CPP can improve iOS campaign performance in a myriad of ways that include: 

• Create and test up to 35 variations of app store page, each with a unique URL that can be paired with different creative asset groups
• Customize each version of app store page by using different screenshots, app preview videos, and promotional texts
• Highlight different app features via custom product pages to make the content more relevant for different audiences

‍How to use CPP for Moloco iOS campaigns

‍Jam City boosts iOS campaign performance with CPP

Jam City was one of Moloco’s first partners in leveraging custom product pages. To start, Jam City launched iOS campaigns and tested five CPP pages to see if customizing app store pages will lead to improved results. With the help of Adjust, their MMP partner who provided holistic measurement and redirection support, Jam City saw incredible results:  

To learn more about Jam City’s success with CPP, please see this case study.

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