April 13, 2022
New capabilities focus on maximizing return on ad spend (ROAS) and a new campaign experience
Moloco announced updates to its cloud-based programmatic advertising platform, Moloco Cloud Demand-Side Platform (DSP). The latest updates focus on improving performance through intelligent budget allocation, automating workflows through smart campaign user interface and user experience (UI/UX), and ad creation.
Powered by Moloco’s proprietary machine learning algorithms that find users most likely to convert, the latest Moloco Cloud DSP updates include:
“Thanks to Moloco's Weekly Budget Optimizer, we were able to decrease CPA by 20% and increase ROAS by 7.6% for our Android campaign and achieved a 12% CPA decrease and a 2% ROAS increase for our iOS campaign,” said Andrey Filatov - Head of Marketing at Original Games.
“Our DSP solution empowers growth marketers to leverage their own unique, first-party data to increase the returns on their advertising campaigns,” said Anurag Agrawal, Vice President of Product at Moloco. “These latest updates, combined with our powerful machine learning algorithms that pinpoint target audiences and adjust bidding strategies in real time, help our customers not only improve their overall campaign experience, but also help achieve greater accuracy and higher performance at lower cost.”
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