Blog Article
June 21, 2023
In the constantly evolving world of digital advertising, video ads have become increasingly critical for performance marketing. For app marketers, measuring how users interact with videos is more important than ever, but the current methods of measuring clicks and views fall short.
To help marketers gain a deeper understanding of how users engage with video ads, Engaged-View Conversions (EVC) is now available for all Moloco advertisers. EVCs occur when a user doesn’t click but watches a skippable video for more than 10 seconds or watches the video to completion for ads that are less than 10 seconds and converts within the campaign’s attribution window.
Through internal testing, Moloco found that engaged users are 4 times more likely to convert than users who skip ads before 10 seconds or don’t watch to completion.
With the rollout of Engaged-View Conversions, marketers now have visibility to how users are engaging with their ads across views, engaged-views, and clicks. These insights will help marketers make informed decisions in shaping and refining their marketing strategy.
The launch of EVC is just the first step in Moloco's journey to provide marketers with sophisticated measurement tools to better understand how users are interacting with their ads. We look forward to seeing how EVCs can help you make better decisions and grow your business. For more detailed information, please see our Help Center or contact your Moloco representative.
Moloco helps iGaming brands acquire high-value players transparently and safely.
The world’s attention has moved to mobile apps, and for Real Money Gaming brands—including sports betting, casino, lottery, fantasy, and skill-based gaming—this shift presents a massive opportunity to drive incremental high value players for your business.
Moloco earns top-tier Premier Partner status from AppsFlyer for the third year in a row—recognizing our commitment to powerful, transparent ad performance and measurement.
Moloco has once again ranked as a top marketing platform across every eligible category in the 2025 Singular ROI Index.