June 21, 2023
In the constantly evolving world of digital advertising, video ads have become increasingly critical for performance marketing. For app marketers, measuring how users interact with videos is more important than ever, but the current methods of measuring clicks and views fall short.
To help marketers gain a deeper understanding of how users engage with video ads, Engaged-View Conversions (EVC) is now available for all Moloco advertisers. EVCs occur when a user doesn’t click but watches a skippable video for more than 10 seconds or watches the video to completion for ads that are less than 10 seconds and converts within the campaign’s attribution window.
Through internal testing, Moloco found that engaged users are 4 times more likely to convert than users who skip ads before 10 seconds or don’t watch to completion.
With the rollout of Engaged-View Conversions, marketers now have visibility to how users are engaging with their ads across views, engaged-views, and clicks. These insights will help marketers make informed decisions in shaping and refining their marketing strategy.
The launch of EVC is just the first step in Moloco's journey to provide marketers with sophisticated measurement tools to better understand how users are interacting with their ads. We look forward to seeing how EVCs can help you make better decisions and grow your business. For more detailed information, please see our Help Center or contact your Moloco representative.
Operational ML through real-time data offers precision in targeting and bid optimization in advertising. Learn how to master machine learning and navigate the nuances of real ML solutions to grasp the future of advertising for measurable growth.
The transformative impact of machine learning on modern advertising can provide real-time decision-making, targeting, and measurable outcomes. Learn how advanced machine learning-powered solutions can elevate advertising strategies and drive tangible results.
Explore how the transition from generative AI to operational machine learning is reshaping mobile app marketing and learn how leveraging this cutting-edge technology can unlock exponential growth and unparalleled success in the digital realm.
Experience the power of SKOverlay, Apple's innovative creative rendering format. With SKOverlay, iOS marketers can display captivating ads accompanied by a convenient overlay. Users can effortlessly install advertised apps in the background, without leaving their current screen. Enjoy improved user experience and higher SKAN conversion rates of up to 30%. Streamline app installations and drive iOS engagement with SKOverlay. Learn more at our Help Center or contact Moloco.