Products
Solutions
Resources
Company
March 24, 2022
Moloco Cloud DSP (Demand Side Platform) is an easy way for mobile app marketers to manage their mobile app campaigns and maximize their ROI on any goal (CPI, CPA, ROAS), all from a single platform. We do this by combining our powerful machine learning with your data to build custom models to scale your performance quickly and efficiently. Moloco Cloud DSP is integrated with all the major exchanges, enabling you to reach 10B+ devices across 2.6M+ apps in 240+ countries.
As part of our ongoing efforts to enhance the user experience, we’ll be rolling out a series of updates on Moloco Cloud DSP this year. These updates will give you more control and flexibility in setting up, managing and scaling your campaign performance.
Today we’re excited to announce the first of these updates — the launch of a new campaign setup interface, making it possible for you to easily launch optimized campaigns right out of the gate.
With the new interface, you can set up a campaign following built-in recommendations.
We’ve also simplified the process with only 4 steps to a complete campaign. Start by creating a new campaign (or copying from an existing campaign) as shown below.
Existing Moloco Cloud DSP customers can check out your account to try the new interface. If you’re interested in partnering with Moloco, contact us and one of our team members will reach out to you.
Remember, this is just one of many updates to come so make sure to subscribe (sign up below) to stay up to date!
Beyond generative AI: How operational machine learning is transforming mobile app marketingExplore how the transition from generative AI to operational machine learning is reshaping mobile app marketing and learn how leveraging this cutting-edge technology can unlock exponential growth and unparalleled success in the digital realm.
Better understand how users are engaging with your video ads with Engaged-View ConversionsUncover user engagement insights with Engaged-View Conversions. Gain a deeper understanding of how users interact with your video ads beyond clicks and views. With EVC, discover that users who watch skippable videos for more than 10 seconds or complete shorter ads are 4 times more likely to convert. Now available for all Moloco advertisers, EVC provides comprehensive data on views, engaged-views, and clicks to shape your marketing strategies. Enhance decision-making and drive business growth. Visit our Help Center or contact your Moloco representative for details.
Elevate your iOS performance with SKOverlayExperience the power of SKOverlay, Apple's innovative creative rendering format. With SKOverlay, iOS marketers can display captivating ads accompanied by a convenient overlay. Users can effortlessly install advertised apps in the background, without leaving their current screen. Enjoy improved user experience and higher SKAN conversion rates of up to 30%. Streamline app installations and drive iOS engagement with SKOverlay. Learn more at our Help Center or contact Moloco.
Thriving with SKAN 4.0: Moloco Cloud DSP enables reporting and postbacksMoloco has launched SKAN 4.0 features for advertisers, enabling bidding on SKAN 4.0 traffic, providing new metrics and insights in the Analytics dashboard, and offering automatic integration of SKAN 4.0 conversion value schema for AppsFlyer users. These advancements aim to enhance campaign monitoring, improve efficiency, and provide actionable intelligence for advertisers in the evolving digital advertising landscape.
March 24, 2022
Moloco Cloud DSP (Demand Side Platform) is an easy way for mobile app marketers to manage their mobile app campaigns and maximize their ROI on any goal (CPI, CPA, ROAS), all from a single platform. We do this by combining our powerful machine learning with your data to build custom models to scale your performance quickly and efficiently. Moloco Cloud DSP is integrated with all the major exchanges, enabling you to reach 10B+ devices across 2.6M+ apps in 240+ countries.
As part of our ongoing efforts to enhance the user experience, we’ll be rolling out a series of updates on Moloco Cloud DSP this year. These updates will give you more control and flexibility in setting up, managing and scaling your campaign performance.
Today we’re excited to announce the first of these updates — the launch of a new campaign setup interface, making it possible for you to easily launch optimized campaigns right out of the gate.
With the new interface, you can set up a campaign following built-in recommendations.
We’ve also simplified the process with only 4 steps to a complete campaign. Start by creating a new campaign (or copying from an existing campaign) as shown below.
Existing Moloco Cloud DSP customers can check out your account to try the new interface. If you’re interested in partnering with Moloco, contact us and one of our team members will reach out to you.
Remember, this is just one of many updates to come so make sure to subscribe (sign up below) to stay up to date!
Editor’s choice
Beyond generative AI: How operational machine learning is transforming mobile app marketingExplore how the transition from generative AI to operational machine learning is reshaping mobile app marketing and learn how leveraging this cutting-edge technology can unlock exponential growth and unparalleled success in the digital realm.
Better understand how users are engaging with your video ads with Engaged-View ConversionsUncover user engagement insights with Engaged-View Conversions. Gain a deeper understanding of how users interact with your video ads beyond clicks and views. With EVC, discover that users who watch skippable videos for more than 10 seconds or complete shorter ads are 4 times more likely to convert. Now available for all Moloco advertisers, EVC provides comprehensive data on views, engaged-views, and clicks to shape your marketing strategies. Enhance decision-making and drive business growth. Visit our Help Center or contact your Moloco representative for details.
Elevate your iOS performance with SKOverlayExperience the power of SKOverlay, Apple's innovative creative rendering format. With SKOverlay, iOS marketers can display captivating ads accompanied by a convenient overlay. Users can effortlessly install advertised apps in the background, without leaving their current screen. Enjoy improved user experience and higher SKAN conversion rates of up to 30%. Streamline app installations and drive iOS engagement with SKOverlay. Learn more at our Help Center or contact Moloco.
.webp)
