March 24, 2022
Moloco Cloud DSP (Demand Side Platform) is an easy way for mobile app marketers to manage their mobile app campaigns and maximize their ROI on any goal (CPI, CPA, ROAS), all from a single platform. We do this by combining our powerful machine learning with your data to build custom models to scale your performance quickly and efficiently. Moloco Cloud DSP is integrated with all the major exchanges, enabling you to reach 10B+ devices across 2.6M+ apps in 240+ countries.
As part of our ongoing efforts to enhance the user experience, we’ll be rolling out a series of updates on Moloco Cloud DSP this year. These updates will give you more control and flexibility in setting up, managing and scaling your campaign performance.
Today we’re excited to announce the first of these updates — the launch of a new campaign setup interface, making it possible for you to easily launch optimized campaigns right out of the gate.
With the new interface, you can set up a campaign following built-in recommendations.
We’ve also simplified the process with only 4 steps to a complete campaign. Start by creating a new campaign (or copying from an existing campaign) as shown below.
Remember, this is just one of many updates to come so make sure to subscribe (sign up below) to stay up to date!
By looking at spending trends stretching as far back as 2020, we can begin to understand how the industry has evolved so far and what to potentially expect for the rest of the year and beyond.
A quick quiz to determine how well you know IDFA and ad campaign performance.
The steps Moloco takes to ensure we reach the best audience for customer's campaign goals, and to make the most value of their media budget.
Talk to an expert at Moloco today. We're here to help.