February 11, 2021
After a year marked by massive disruption and tremendous change, the 2021 Singular ROI Index is a reflection of the strides and significant innovations the mobile marketing industry has experienced as a whole. Our team at Moloco is extremely proud to be so prominently featured. Of the 27 lists spanning ROI, Retention & Fraud, Moloco was featured 21 times (over two-thirds of the total categories), ranking us as top 7 in the overall best bet ad networks list.
The Singular ROI Index is an annual study that analyzes 10 billion in ad spend across a multitude of mobile ad networks. It is one of the few industry reports to emphasize the ROI over other performance indicators, which it measures by attributing each ad dollar to over 3 billion app installs. Singular also takes into account inputs such as spend, fraud rate, reach, CTI, and retention. Under this methodology, Moloco is touted as a top performer in the following:
“We’re extremely proud to see our hard work acknowledged and validated across two-thirds of all categories featured in Singular’s ROI Index,” said Brian Yoo, COO at Moloco. “Our entire team prides itself on driving strong ROI and retention for our partners. It’s because of everyone’s contributions in 2020 that Singular featured us in its latest report, and why there is no ceiling to our continued growth into 2021.”
The full 2021 Singular ROI Index includes rankings for other top media courses along with key mobile marketing insights from 2020. The full report is available for download.
In this edition of Mobile Marketing Milestones, Moloco's Q&A series with mobile advertising and marketing leaders, we chatted with Ksenia Yurkina, Head of Marketing at Apptica. In this half-hour conversation, we cover how advertisers should be approaching their ad creatives, the best performing ad formats, and so much more. Check it out!
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