Blog Article

Moloco ranked top 10 network in Kochava traffic index

October 23, 2018

 Kochava released their inaugural Kochava Traffic Index, ranking Moloco as a Top 10 media sources. The Kochava Index provides a unique resource by considering only the criteria most important to marketers, such as signal clarity, cleanest traffic, and fraud metrics.

Moloco Performance Rankings

Kochava’s comprehensive analysis featured Moloco prominently throughout their report. They judged networks primarily on Signal Clarity, Fraud, Quality, and Correlation, while providing further breakdowns by Region, Platform, and Category.

“With the Kochava Traffic Index, we let the data speak for itself to objectively show how networks fare among the four metrics we’ve determined as crucial for obtaining accurate attribution in marketing. Moloco making the list in a number of categories speaks volumes about their focus to provide high quality audience to their customers.” said Mark Kellogg, Product Operations Lead at Kochava.

Moloco was featured in the top 5 networks in the fraud category, reinforcing its leading position in the fight against ad fraud. Earlier this year Moloco released DoubleCheck, an independent fraud detection suite to help marketers detect fraud including Junk InstallsPhantom Installs, and Organic Poaching.

Here are some of Moloco’s key rankings:

  • Lowest Fraud Rate: #5
  • Region — North America: #1
  • Region — APAC: #1
  • Platform — iOS: #2
  • Category — Travel: #2
Ranked Top 10 Network in Kochava_2
Ranked Top 10 Network in Kochava_3
Ranked Top 10 Network in Kochava_4
Ranked Top 10 Network in Kochava_5
Ranked Top 10 Network in Kochava_6
Ranked Top 10 Network in Kochava_7


Are you interested in mobile user acquisition, engagement, or monetization? Get started with Moloco today.

Editor’s choice

Mobile Marketing Milestones: Q&A Interview with Apptica

In this edition of Mobile Marketing Milestones, Moloco's Q&A series with mobile advertising and marketing leaders, we chatted with Ksenia Yurkina, Head of Marketing at Apptica. In this half-hour conversation, we cover how advertisers should be approaching their ad creatives, the best performing ad formats, and so much more. Check it out!

More Tips on How E-Commerce Companies Should Think About Creatives for UA Campaigns

For even more insights on how e-commerce apps should approach their creative strategy for acquiring new app users, we sat down with Adam Widener, Creative Director at Moloco. Here are seven additional tips to consider.

Mobile Marketing Milestones: Q&A With Mobile Action

This installment of Moloco's Mobile Marketing Milestones Q&A series features Muammer Ünal, Consultant at Mobile Action. In this 18-minute conversation, we cover the current state of iOS mobile advertising, how advertisers should be approaching their ad creatives, SKAdNetwork, and so much more.

Subscribe to the Moloco Newsletter

Want to learn more?