October 23, 2018
Kochava released their inaugural Kochava Traffic Index, ranking Moloco as a Top 10 media sources. The Kochava Index provides a unique resource by considering only the criteria most important to marketers, such as signal clarity, cleanest traffic, and fraud metrics.
Kochava’s comprehensive analysis featured Moloco prominently throughout their report. They judged networks primarily on Signal Clarity, Fraud, Quality, and Correlation, while providing further breakdowns by Region, Platform, and Category.
“With the Kochava Traffic Index, we let the data speak for itself to objectively show how networks fare among the four metrics we’ve determined as crucial for obtaining accurate attribution in marketing. Moloco making the list in a number of categories speaks volumes about their focus to provide high quality audience to their customers.” said Mark Kellogg, Product Operations Lead at Kochava.
Moloco was featured in the top 5 networks in the fraud category, reinforcing its leading position in the fight against ad fraud. Earlier this year Moloco released DoubleCheck, an independent fraud detection suite to help marketers detect fraud including Junk Installs, Phantom Installs, and Organic Poaching.
Here are some of Moloco’s key rankings:
Are you interested in mobile user acquisition, engagement, or monetization? Get started with Moloco today.
Explore how the transition from generative AI to operational machine learning is reshaping mobile app marketing and learn how leveraging this cutting-edge technology can unlock exponential growth and unparalleled success in the digital realm.
Uncover user engagement insights with Engaged-View Conversions. Gain a deeper understanding of how users interact with your video ads beyond clicks and views. With EVC, discover that users who watch skippable videos for more than 10 seconds or complete shorter ads are 4 times more likely to convert. Now available for all Moloco advertisers, EVC provides comprehensive data on views, engaged-views, and clicks to shape your marketing strategies. Enhance decision-making and drive business growth. Visit our Help Center or contact your Moloco representative for details.
Experience the power of SKOverlay, Apple's innovative creative rendering format. With SKOverlay, iOS marketers can display captivating ads accompanied by a convenient overlay. Users can effortlessly install advertised apps in the background, without leaving their current screen. Enjoy improved user experience and higher SKAN conversion rates of up to 30%. Streamline app installations and drive iOS engagement with SKOverlay. Learn more at our Help Center or contact Moloco.