January 13, 2020
Moloco is now a proud member of Branch’s Certified Partner Program, and we would like to take this opportunity to share with our clients and partners some information about what this news means.
Branch, one of the leading marketing attribution solution providers in the industry, launched their Certified Partner Program last March of 2019.
According to Branch:
All Branch partners must meet stringent technical criteria, including performing end-to-end testing and following campaign best practices such as keeping data discrepancies under 10%.
To become Certified by Branch, all partners must meet:
Source: Branch official blog “Announcing The Branch Certified Partner Program” (https://blog.branch.io/announcing-the-branch-certified-partner-program/)
“We are happy to be recognized for our strong commitment to building technology that upholds the highest standards of data governance,” said Ikkjin Ahn, CEO of MOLOCO. “MOLOCO is also dedicated to fighting an ongoing battle with fraud in collaboration with our partners to support a long term healthy growth of the mobile ecosystem, and we will continue with our efforts in the year 2020.”
Curious to learn about what Moloco can do for your business growth on mobile? Reach out to our team of experts anytime!
In this edition of Mobile Marketing Milestones, Moloco's Q&A series with mobile advertising and marketing leaders, we chatted with Ksenia Yurkina, Head of Marketing at Apptica. In this half-hour conversation, we cover how advertisers should be approaching their ad creatives, the best performing ad formats, and so much more. Check it out!
For even more insights on how e-commerce apps should approach their creative strategy for acquiring new app users, we sat down with Adam Widener, Creative Director at Moloco. Here are seven additional tips to consider.
This installment of Moloco's Mobile Marketing Milestones Q&A series features Muammer Ünal, Consultant at Mobile Action. In this 18-minute conversation, we cover the current state of iOS mobile advertising, how advertisers should be approaching their ad creatives, SKAdNetwork, and so much more.