Blog Article

Moloco Cloud now available to all mobile app marketers

January 27, 2021

Programmatic advertising technology and shifting user privacy demands are transforming the mobile advertising landscape, and app marketers need tools to meet this future head-on. That’s why we’re excited to announce that, following a successful open beta, Moloco Cloud is now available to all app marketers who want to bring programmatic advertising in-house while leveraging the power of Moloco's proprietary optimization algorithms.

Moloco Cloud is an automated buying platform for ad inventory across the world’s leading exchanges and in-app ad networks. For the first time in the industry, marketers will have everything they need to leverage their first-party data, as well as contextual signals from the programmatic ecosystem, to optimize their mobile advertising campaigns for performance. Most pressingly, Moloco Cloud will enable marketers to succeed even after Apple retires its unique identifier for advertisers (IDFA) later this year.

“Several of the world’s most sophisticated mobile marketers have deployed Moloco Cloud and are experiencing dramatic results,” said Ikkjin Ahn, Co-founder and CEO of Moloco. “The programmatic ad landscape has become increasingly complex, especially for the growing segment of performance marketers. Moloco Cloud leverages the proprietary algorithms that we built for our managed services to provide marketers with a cloud-based solution that simplifies and fully automates programmatic buying & optimization while offering total transparency and control. With features like our new Bid Optimizer and LAT Targeting, we have completely transformed the practice of buying programmatic advertising on a global scale.”

Moloco Cloud offers the following tools to help marketers execute successful performance marketing campaigns:

  • Dedicated LAT targeting: Target iOS and Android devices that have enabled limit ad tracking (LAT) by analyzing contextual signals from app sessions, device statuses, enriched app-level data, and other parameters.
  • Automated performance optimization: Automatically adjust programmatic bids to maximize clicks, conversions, installs, in-app events, return on ad spend, or other goals set by the advertiser.
  • Consolidated campaign management: Use one centralized campaign management hub for all mobile ad exchanges globally.
  • Full-funnel data transparency: Make additional manual optimizations to campaigns with access to impression-level data including media cost, timestamps, sub-publisher data, and more.
  • Custom campaign performance models: Optimize campaigns for any performance metric including clicks (CTR), app installs (IPM), in-app events, and ROAS.
  • Cloud-based support for growth: Leverage a wide range of online tools, content and world-class expert programmatic growth support.

"Moloco has consistently been at the forefront of innovation when it comes to mobile app growth, and Moloco Cloud continues that tradition by giving us the tools we need to scale our apps quickly and profitably," said Michael Jessen, Product Marketing Manager at Social Point, a developer of mobile and social games including Dragon City and Monster Legends. "With features like LAT Targeting and its Bid Optimizer, Moloco Cloud enables us to target high-value users while automatically optimizing our campaign performance. Since we started using Moloco Cloud, we've been able to boost ROI by 30 percent.”

“Programmatic advertising represents the future of the ad industry, and we are very pleased to work with Moloco to help app marketers tap into our world-class supply in an intelligent and efficient way,” said Jeremy Bondy, CEO of Vungle. “By empowering marketers with the tools they need to reach relevant audiences in real-time and optimize their campaign performance based on flexible goals, Moloco sits among the market leaders in the programmatic space.”

If you’re ready to take control of your programmatic advertising campaigns, get in touch with us today and learn more about Moloco Cloud.

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