April 14, 2021
How will app usage change once COVID-19-related restrictions are lifted?
That's the question mobile app marketers are asking themselves, and our new "Mobile Life After Lockdown" report has some insights. The pandemic turned the mobile app world on its head as stay-at-home orders drove upticks in some mobile categories while deflating others. As restrictions slowly start to lift around the world, programmatic advertising engagement data has formed a picture of what the future likely holds.
"Mobile Life After Lockdown” analyzes data from the open programmatic advertising ecosystem to predict the category-specific impact of lifted restrictions on mobile applications. The report’s analysis concluded that:
To understand how the events of 2020 continue to shape the mobile landscape and what they can teach marketers about the months ahead, Moloco analyzed 100+ million bid requests across multiple countries and app categories between January 1, 2020 and January 31, 2021. The report focuses primarily on data from Australia thanks to its well-defined COVID timeline and similarity to major markets like the US and Canada in terms of market behavior.
All data in the “Mobile Life After Lockdown” report was gathered from the open programmatic advertising ecosystem via the Moloco Cloud automated mobile ad buying platform. By connecting mobile marketers to the world of programmatic supply through the industry’s leading exchanges, Moloco Cloud provides complete control over programmatic advertising operations while leveraging proprietary machine learning algorithms to maximize campaign performance.
By looking at spending trends stretching as far back as 2020, we can begin to understand how the industry has evolved so far and what to potentially expect for the rest of the year and beyond.
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