February 9, 2022
Now we are bringing you the story behind the story: how we use the Google Cloud Platform to ensure our machine learning solution, Moloco Cloud DSP, is optimized to handle more than 4 million ad bid requests per second.
In this video, Chang Kim, Moloco’s VP of Engineering, talks to Google about the scalable infrastructure required for our machine learning solution. Chang begins by discussing how Moloco Cloud DSP provides performance advertising to application and game publishers. If you are new to how ads appear in your mobile phone apps, this video serves as a great explainer.
Next, Chang touches on Google Cloud Platform services and other technologies in our infrastructure; why they were chosen and how they contribute to our need for speed, scalability and optimization so that we can provide the best performing ad service to our customers.
Google Cloud Platform services and other technologies involved:
Moloco is proud of our partnership with Google and our ongoing work together because efficient data processing will continue to play a big role in our performance advertising services today and in the future.
If working on machine learning and these powerful technologies sounds exciting and challenging to you, check out the open positions in our software engineering, infrastructure, data engineering, data science and machine learning teams.
In this edition of Mobile Marketing Milestones, Moloco's Q&A series with mobile advertising and marketing leaders, we chatted with Ksenia Yurkina, Head of Marketing at Apptica. In this half-hour conversation, we cover how advertisers should be approaching their ad creatives, the best performing ad formats, and so much more. Check it out!
For even more insights on how e-commerce apps should approach their creative strategy for acquiring new app users, we sat down with Adam Widener, Creative Director at Moloco. Here are seven additional tips to consider.
This installment of Moloco's Mobile Marketing Milestones Q&A series features Muammer Ünal, Consultant at Mobile Action. In this 18-minute conversation, we cover the current state of iOS mobile advertising, how advertisers should be approaching their ad creatives, SKAdNetwork, and so much more.