February 9, 2022
Now we are bringing you the story behind the story: how we use the Google Cloud Platform to ensure our machine learning solution, Moloco Cloud DSP, is optimized to handle more than 4 million ad bid requests per second.
In this video, Chang Kim, Moloco’s VP of Engineering, talks to Google about the scalable infrastructure required for our machine learning solution. Chang begins by discussing how Moloco Cloud DSP provides performance advertising to application and game publishers. If you are new to how ads appear in your mobile phone apps, this video serves as a great explainer.
Next, Chang touches on Google Cloud Platform services and other technologies in our infrastructure; why they were chosen and how they contribute to our need for speed, scalability and optimization so that we can provide the best performing ad service to our customers.
Google Cloud Platform services and other technologies involved:
Moloco is proud of our partnership with Google and our ongoing work together because efficient data processing will continue to play a big role in our performance advertising services today and in the future.
If working on machine learning and these powerful technologies sounds exciting and challenging to you, check out the open positions in our software engineering, infrastructure, data engineering, data science and machine learning teams.
By looking at spending trends stretching as far back as 2020, we can begin to understand how the industry has evolved so far and what to potentially expect for the rest of the year and beyond.
A quick quiz to determine how well you know IDFA and ad campaign performance.
The steps Moloco takes to ensure we reach the best audience for customer's campaign goals, and to make the most value of their media budget.
Talk to an expert at Moloco today. We're here to help.