Blog Article

Fraud watch September 24, 2018

September 24, 2018

  • Overall: 21.67% (down from 24.1% last week)
  • US: 35.48% (down from 59.13%)
  • KR: 23.19% (down from 22.01%)


  • Global fraud fell to its lowest level, 21.67%, since we launched our Fraud Watch series.
  • Junk installs are now the largest source of fraud globally. At 10.98% it now constitutes the majority of mobile ad fraud.
Sept 24_1

Global Fraud September 17–23


US fraud rates continue to dip, although it remains nearly twice the global average. We observe 19.26% of all US installs are Poached Organic, nearly three times the global rate of 6.68%.

Sept 24_2

US Fraud September 17–23


Although the uptick in fraud in Korea was minor (22.01% to 23.19%), the underlying fraud profile for the country shifted significantly. Poached organic installs fell nearly in half, from 17.39% to 10.34%, while phantom installs increased from 1.92% to 5.74%.

Sept 24_3

Korea Fraud September 17–23


Editor’s choice

Are you a privacy and performance expert? Take this quiz to find out!

A quick quiz to determine how well you know IDFA and ad campaign performance.

Moloco explains its machine learning

The steps Moloco takes to ensure we reach the best audience for customer's campaign goals, and to make the most value of their media budget.

MAU Las Vegas 2022 - it’s a wrap!

Insights from MAU 2022, Las Vegas

Subscribe to the Moloco Newsletter

Ready to get started?

Talk to an expert at Moloco today. We're here to help.