September 24, 2018
US fraud rates continue to dip, although it remains nearly twice the global average. We observe 19.26% of all US installs are Poached Organic, nearly three times the global rate of 6.68%.
Although the uptick in fraud in Korea was minor (22.01% to 23.19%), the underlying fraud profile for the country shifted significantly. Poached organic installs fell nearly in half, from 17.39% to 10.34%, while phantom installs increased from 1.92% to 5.74%.
In this edition of Mobile Marketing Milestones, Moloco's Q&A series with mobile advertising and marketing leaders, we chatted with Ksenia Yurkina, Head of Marketing at Apptica. In this half-hour conversation, we cover how advertisers should be approaching their ad creatives, the best performing ad formats, and so much more. Check it out!
For even more insights on how e-commerce apps should approach their creative strategy for acquiring new app users, we sat down with Adam Widener, Creative Director at Moloco. Here are seven additional tips to consider.
This installment of Moloco's Mobile Marketing Milestones Q&A series features Muammer Ünal, Consultant at Mobile Action. In this 18-minute conversation, we cover the current state of iOS mobile advertising, how advertisers should be approaching their ad creatives, SKAdNetwork, and so much more.