September 24, 2018
US fraud rates continue to dip, although it remains nearly twice the global average. We observe 19.26% of all US installs are Poached Organic, nearly three times the global rate of 6.68%.
Although the uptick in fraud in Korea was minor (22.01% to 23.19%), the underlying fraud profile for the country shifted significantly. Poached organic installs fell nearly in half, from 17.39% to 10.34%, while phantom installs increased from 1.92% to 5.74%.
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