Blog Article

Fraud watch September 10, 2018

, Moloco

September 10, 2018

  • Overall: 45.60% (up from 33.14% last week)
  • US: 62.23% (down from 68.01%)
  • KR: 22.89% (down from 25.92%)


  • Another large jump in fraud worldwide, up to nearly half of all installs are now showing major fraud concerns.
  • US fraud ticked down slightly but remains highly fraudulent. Nearly two in three US installs show signs of fraud.
Sept 10_1

Current week September 3 — September 9


The slight decrease in fraud in the US came from a drop in phantom installs (17.39% to 7.80%), although junk installs nearly doubled from 4.56% to 7.56%. Overall, poached organic installs remain the largest problem.

Sept 10_2

US Fraud Report: September 3- September 9


Korea remained relatively stable. The percent of installs rejected by MMPs dropped to a record low 0.29%. Poached organics remain the largest concern.

Sept 10_3

KR Fraud Report: September 3-September 9

Editor’s choice

Beyond generative AI: How operational machine learning is transforming mobile app marketing

Explore how the transition from generative AI to operational machine learning is reshaping mobile app marketing and learn how leveraging this cutting-edge technology can unlock exponential growth and unparalleled success in the digital realm.

Better understand how users are engaging with your video ads with Engaged-View Conversions

Uncover user engagement insights with Engaged-View Conversions. Gain a deeper understanding of how users interact with your video ads beyond clicks and views. With EVC, discover that users who watch skippable videos for more than 10 seconds or complete shorter ads are 4 times more likely to convert. Now available for all Moloco advertisers, EVC provides comprehensive data on views, engaged-views, and clicks to shape your marketing strategies. Enhance decision-making and drive business growth. Visit our Help Center or contact your Moloco representative for details.

Elevate your iOS performance with SKOverlay

Experience the power of SKOverlay, Apple's innovative creative rendering format. With SKOverlay, iOS marketers can display captivating ads accompanied by a convenient overlay. Users can effortlessly install advertised apps in the background, without leaving their current screen. Enjoy improved user experience and higher SKAN conversion rates of up to 30%. Streamline app installations and drive iOS engagement with SKOverlay. Learn more at our Help Center or contact Moloco.

Subscribe to the Moloco Newsletter

Want to learn more?