October 8, 2018
Global Fraud October 1 — October 7
US dropped to record low rates. Although Phantom Installs and Poached Organics dropped, Junk Installs ticked up slightly.
US Fraud October 1 — October 7
Fraud in Korea was slashed in half (36.05% to 14.61%), with Junk Install rates plummeting from 10.37% to 1.38%.
Korea Fraud October 1 — October 7
Editor’s choice
Mobile Marketing Milestones: Q&A Interview with AppticaIn this edition of Mobile Marketing Milestones, Moloco's Q&A series with mobile advertising and marketing leaders, we chatted with Ksenia Yurkina, Head of Marketing at Apptica. In this half-hour conversation, we cover how advertisers should be approaching their ad creatives, the best performing ad formats, and so much more. Check it out!
More Tips on How E-Commerce Companies Should Think About Creatives for UA CampaignsFor even more insights on how e-commerce apps should approach their creative strategy for acquiring new app users, we sat down with Adam Widener, Creative Director at Moloco. Here are seven additional tips to consider.
Mobile Marketing Milestones: Q&A With Mobile ActionThis installment of Moloco's Mobile Marketing Milestones Q&A series features Muammer Ünal, Consultant at Mobile Action. In this 18-minute conversation, we cover the current state of iOS mobile advertising, how advertisers should be approaching their ad creatives, SKAdNetwork, and so much more.
