Blog Article

Fraud watch October 1, 2018

Moloco

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October 1, 2018

October 1, 2018

 

  • Overall: 27.54% (up from 21.67% last week)
  • US: 18.95% (down from 35.48%)
  • KR: 36.05% (up from 23.19%)

Observations

  • Some increase in global fraud this week, driven by slight increases in all categories.
Oct 1_1

Global Fraud September 24 — September 30

USA

US continued its drop in fraud, driven primarily by a drop in organic poaching (19.26% to 6.66%). This bring organic poaching rates in line with global trends.

Oct 1_2

US Fraud September 24 — September 30

Korea

Fraud in Korea saw a large uptick across all categories, most notably junk install rates (3.15% to 10.34%).

Oct 1_3

Korea Fraud September 24 — September 30

 

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Beyond generative AI: How operational machine learning is transforming mobile app marketing

Explore how the transition from generative AI to operational machine learning is reshaping mobile app marketing and learn how leveraging this cutting-edge technology can unlock exponential growth and unparalleled success in the digital realm.

Better understand how users are engaging with your video ads with Engaged-View Conversions

Uncover user engagement insights with Engaged-View Conversions. Gain a deeper understanding of how users interact with your video ads beyond clicks and views. With EVC, discover that users who watch skippable videos for more than 10 seconds or complete shorter ads are 4 times more likely to convert. Now available for all Moloco advertisers, EVC provides comprehensive data on views, engaged-views, and clicks to shape your marketing strategies. Enhance decision-making and drive business growth. Visit our Help Center or contact your Moloco representative for details.

Elevate your iOS performance with SKOverlay

Experience the power of SKOverlay, Apple's innovative creative rendering format. With SKOverlay, iOS marketers can display captivating ads accompanied by a convenient overlay. Users can effortlessly install advertised apps in the background, without leaving their current screen. Enjoy improved user experience and higher SKAN conversion rates of up to 30%. Streamline app installations and drive iOS engagement with SKOverlay. Learn more at our Help Center or contact Moloco.

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Blog Article

Fraud watch October 1, 2018

Moloco
, Moloco

October 1, 2018

 

  • Overall: 27.54% (up from 21.67% last week)
  • US: 18.95% (down from 35.48%)
  • KR: 36.05% (up from 23.19%)

Observations

  • Some increase in global fraud this week, driven by slight increases in all categories.
Oct 1_1

Global Fraud September 24 — September 30

USA

US continued its drop in fraud, driven primarily by a drop in organic poaching (19.26% to 6.66%). This bring organic poaching rates in line with global trends.

Oct 1_2

US Fraud September 24 — September 30

Korea

Fraud in Korea saw a large uptick across all categories, most notably junk install rates (3.15% to 10.34%).

Oct 1_3

Korea Fraud September 24 — September 30

 

Editor’s choice

Beyond generative AI: How operational machine learning is transforming mobile app marketing

Explore how the transition from generative AI to operational machine learning is reshaping mobile app marketing and learn how leveraging this cutting-edge technology can unlock exponential growth and unparalleled success in the digital realm.

Better understand how users are engaging with your video ads with Engaged-View Conversions

Uncover user engagement insights with Engaged-View Conversions. Gain a deeper understanding of how users interact with your video ads beyond clicks and views. With EVC, discover that users who watch skippable videos for more than 10 seconds or complete shorter ads are 4 times more likely to convert. Now available for all Moloco advertisers, EVC provides comprehensive data on views, engaged-views, and clicks to shape your marketing strategies. Enhance decision-making and drive business growth. Visit our Help Center or contact your Moloco representative for details.

Elevate your iOS performance with SKOverlay

Experience the power of SKOverlay, Apple's innovative creative rendering format. With SKOverlay, iOS marketers can display captivating ads accompanied by a convenient overlay. Users can effortlessly install advertised apps in the background, without leaving their current screen. Enjoy improved user experience and higher SKAN conversion rates of up to 30%. Streamline app installations and drive iOS engagement with SKOverlay. Learn more at our Help Center or contact Moloco.

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