October 1, 2018
US continued its drop in fraud, driven primarily by a drop in organic poaching (19.26% to 6.66%). This bring organic poaching rates in line with global trends.
Fraud in Korea saw a large uptick across all categories, most notably junk install rates (3.15% to 10.34%).
Editor’s choice
Mobile Marketing Milestones: Q&A Interview with AppticaIn this edition of Mobile Marketing Milestones, Moloco's Q&A series with mobile advertising and marketing leaders, we chatted with Ksenia Yurkina, Head of Marketing at Apptica. In this half-hour conversation, we cover how advertisers should be approaching their ad creatives, the best performing ad formats, and so much more. Check it out!
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