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May 7, 2018
Introducing DoubleCheck, a tool to catch ad network fraud.
Our recent three-part series on mobile ad fraud made quite a splash in the industry. People came out of the woodwork to privately share their stories on mobile ad fraud. We’ve learned the mobile ad fraud problem is even more widespread and pernicious than we had first assumed. Thanks to everybody who provided your feedback, and thanks in advance to everybody who contacts us moving forward.
Many CMOs and user acquisition managers we talked to were already quite engaged in the fight against ad fraud and already had a sophisticated understanding of fraud tactics. Involved marketers are mostly interested in knowing how to keep current with the evolving techniques of fraudsters. We heard your feedback and created a solution just for you.
We are proud to announce the launch of DoubleCheck, the easiest way to detect fraud on your existing ad channels. Our platform ingests data from your existing MMP integration (ie. Tune, Kochava, AppsFlyer, Adjust) and provides easy and actionable tips to combat ad fraud.
Our platform evaluates your existing networks and generates a fraud score, from 0 to 100, so you can easily evaluate whether you should discontinue traffic or request a refund.
One client has already used DoubleCheck to get up to a 90% refund from fraudulent ad networks. Drill down on suspicious behavior by network.
Mean Time to Install distribution plots make it easy to visualize network fraud. Absurdly steep distributions can signify click spamming, while a straight line may indicate a network is wholly ineffective.
Please reach out to your Account Manager to test drive our demo account. You can connect your existing MMP data and see results in seconds.
Unlike many tools, our basic version is available completely free. This version provides network-by-network breakdowns and recommendations for improvement.
If you like the basic version, you may consider upgrading to our full Enterprise Version, which includes full retention analysis. Again, please reach out to your Account Manager for more information.
Beyond generative AI: How operational machine learning is transforming mobile app marketingExplore how the transition from generative AI to operational machine learning is reshaping mobile app marketing and learn how leveraging this cutting-edge technology can unlock exponential growth and unparalleled success in the digital realm.
Better understand how users are engaging with your video ads with Engaged-View ConversionsUncover user engagement insights with Engaged-View Conversions. Gain a deeper understanding of how users interact with your video ads beyond clicks and views. With EVC, discover that users who watch skippable videos for more than 10 seconds or complete shorter ads are 4 times more likely to convert. Now available for all Moloco advertisers, EVC provides comprehensive data on views, engaged-views, and clicks to shape your marketing strategies. Enhance decision-making and drive business growth. Visit our Help Center or contact your Moloco representative for details.
Elevate your iOS performance with SKOverlayExperience the power of SKOverlay, Apple's innovative creative rendering format. With SKOverlay, iOS marketers can display captivating ads accompanied by a convenient overlay. Users can effortlessly install advertised apps in the background, without leaving their current screen. Enjoy improved user experience and higher SKAN conversion rates of up to 30%. Streamline app installations and drive iOS engagement with SKOverlay. Learn more at our Help Center or contact Moloco.
Thriving with SKAN 4.0: Moloco Cloud DSP enables reporting and postbacksMoloco has launched SKAN 4.0 features for advertisers, enabling bidding on SKAN 4.0 traffic, providing new metrics and insights in the Analytics dashboard, and offering automatic integration of SKAN 4.0 conversion value schema for AppsFlyer users. These advancements aim to enhance campaign monitoring, improve efficiency, and provide actionable intelligence for advertisers in the evolving digital advertising landscape.
May 7, 2018
Introducing DoubleCheck, a tool to catch ad network fraud.
Our recent three-part series on mobile ad fraud made quite a splash in the industry. People came out of the woodwork to privately share their stories on mobile ad fraud. We’ve learned the mobile ad fraud problem is even more widespread and pernicious than we had first assumed. Thanks to everybody who provided your feedback, and thanks in advance to everybody who contacts us moving forward.
Many CMOs and user acquisition managers we talked to were already quite engaged in the fight against ad fraud and already had a sophisticated understanding of fraud tactics. Involved marketers are mostly interested in knowing how to keep current with the evolving techniques of fraudsters. We heard your feedback and created a solution just for you.
We are proud to announce the launch of DoubleCheck, the easiest way to detect fraud on your existing ad channels. Our platform ingests data from your existing MMP integration (ie. Tune, Kochava, AppsFlyer, Adjust) and provides easy and actionable tips to combat ad fraud.
Our platform evaluates your existing networks and generates a fraud score, from 0 to 100, so you can easily evaluate whether you should discontinue traffic or request a refund.
One client has already used DoubleCheck to get up to a 90% refund from fraudulent ad networks. Drill down on suspicious behavior by network.
Mean Time to Install distribution plots make it easy to visualize network fraud. Absurdly steep distributions can signify click spamming, while a straight line may indicate a network is wholly ineffective.
Please reach out to your Account Manager to test drive our demo account. You can connect your existing MMP data and see results in seconds.
Unlike many tools, our basic version is available completely free. This version provides network-by-network breakdowns and recommendations for improvement.
If you like the basic version, you may consider upgrading to our full Enterprise Version, which includes full retention analysis. Again, please reach out to your Account Manager for more information.
Editor’s choice
Beyond generative AI: How operational machine learning is transforming mobile app marketingExplore how the transition from generative AI to operational machine learning is reshaping mobile app marketing and learn how leveraging this cutting-edge technology can unlock exponential growth and unparalleled success in the digital realm.
Better understand how users are engaging with your video ads with Engaged-View ConversionsUncover user engagement insights with Engaged-View Conversions. Gain a deeper understanding of how users interact with your video ads beyond clicks and views. With EVC, discover that users who watch skippable videos for more than 10 seconds or complete shorter ads are 4 times more likely to convert. Now available for all Moloco advertisers, EVC provides comprehensive data on views, engaged-views, and clicks to shape your marketing strategies. Enhance decision-making and drive business growth. Visit our Help Center or contact your Moloco representative for details.
Elevate your iOS performance with SKOverlayExperience the power of SKOverlay, Apple's innovative creative rendering format. With SKOverlay, iOS marketers can display captivating ads accompanied by a convenient overlay. Users can effortlessly install advertised apps in the background, without leaving their current screen. Enjoy improved user experience and higher SKAN conversion rates of up to 30%. Streamline app installations and drive iOS engagement with SKOverlay. Learn more at our Help Center or contact Moloco.
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