July 18, 2022
Apple’s App Tracking Transparency (ATT) introduced two major changes to mobile marketing that make tracking user behavior increasingly difficult—ultimately impacting how performance marketers approach campaigns and user data.
Just how prepared are you and your company to navigate this new mobile advertising landscape? Do you have the necessary knowledge to chart the best path forward that complies with the rules?
Moloco has developed a quick quiz to determine how well you know the new parameters around Limit Ad Tracking (LAT), changes to Identifier for Advertisers (IDFA), the emergence of SKAdNetwork (SKAN), and ad campaign performance.
Take the quiz and see if you can get all the answers correct. Miss a few answers and you still get instant insight on how you can become more privacy-savvy in your campaigns.
So what are you waiting for? Test your knowledge of privacy and performance by taking the quiz now!
You can also get additional information about how Moloco has prepared for this new era in mobile advertising.
Explore how the transition from generative AI to operational machine learning is reshaping mobile app marketing and learn how leveraging this cutting-edge technology can unlock exponential growth and unparalleled success in the digital realm.
Uncover user engagement insights with Engaged-View Conversions. Gain a deeper understanding of how users interact with your video ads beyond clicks and views. With EVC, discover that users who watch skippable videos for more than 10 seconds or complete shorter ads are 4 times more likely to convert. Now available for all Moloco advertisers, EVC provides comprehensive data on views, engaged-views, and clicks to shape your marketing strategies. Enhance decision-making and drive business growth. Visit our Help Center or contact your Moloco representative for details.
Experience the power of SKOverlay, Apple's innovative creative rendering format. With SKOverlay, iOS marketers can display captivating ads accompanied by a convenient overlay. Users can effortlessly install advertised apps in the background, without leaving their current screen. Enjoy improved user experience and higher SKAN conversion rates of up to 30%. Streamline app installations and drive iOS engagement with SKOverlay. Learn more at our Help Center or contact Moloco.