Blog Article

Are you a privacy and performance expert? Take this quiz to find out!

July 18, 2022

Apple’s App Tracking Transparency (ATT) introduced two major changes to mobile marketing that make tracking user behavior increasingly difficult—ultimately impacting how performance marketers approach campaigns and user data. 

Just how prepared are you and your company to navigate this new mobile advertising landscape? Do you have the necessary knowledge to chart the best path forward that complies with the rules?  

Moloco has developed a quick quiz to determine how well you know the new parameters around Limit Ad Tracking (LAT), changes to Identifier for Advertisers (IDFA), the emergence of SKAdNetwork (SKAN), and ad campaign performance.

If you take the quiz and get all the answers correct, you can enter a drawing to win a Moloco backpack prize bundle. Miss a few answers and you still get instant insight on how you can become more privacy-savvy in your campaigns. 

No purchase is necessary to enter or win. So what are you waiting for? Test your knowledge of privacy and performance by taking the quiz now!

You can also get additional information about how Moloco has prepared for this new era in mobile advertising.   

How to enter the drawing

Entering the drawing is optional. You can take the quiz without entering the drawing. To enter the drawing, complete the following steps by the deadline date in the official rules:

  • Complete the quiz with a 100% score. Visit the Privacy Challenge page and follow the on-screen instructions to answer the quiz questions.  (If you get any questions wrong during the quiz, you can review your answers and attempt to answer the questions in the quiz again until you answer all questions correctly). 
  • Take a Screenshot: Once you have correctly answered all of the questions in the quiz and completed the entry form, take a screenshot showing your 100% score.
  • Post the Screenshot: Post a copy of the screenshot showing your 100% score with the hashtag #MolocoPrivacyContest on your public LinkedIn page. Your post must include the hashtag to be eligible for the drawing.

One winner will be selected in each of the contest periods. The first contest period is July 18 through August 17, 2022. The first contest drawing will occur on or about Aug. 25, 2022.

The monthly drawings are open only to legal residents of the United States, Canada (excluding Quebec), the United Kingdom, Germany, South Korea, and Japan—who are 21 years of age or older. A winner from subsequent contest periods will be selected from the pool of eligible entrants for each contest period. You can find all the official rules here. Limit one entry per person. No purchase necessary.

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