Senior Content Marketing Manager
Matthew Kaplan has over a decade of digital marketing experience, working to support the content goals of the world’s biggest B2B and B2C brands. He is a passionate app user and evangelist, working to support diverse marketing campaigns across devices.
It has always been key to train and continually feed ML models relevant first-party data. Today, a mobile app user acquisition strategy focused on first-party data has gone from important to absolutely essential.
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With the deprecation of third-party identifiers like tracking cookies that merchants have relied on to target consumers, social media platforms, and streaming media sites, retail media are increasingly crucial and incredibly efficient revenue channels for advertisers and marketplaces alike.
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