Moloco RMP mobile image

Moloco Retail Media Platform

Launch a new profit center with your own ad business

Make your commerce platform the best channel for suppliers to reach their customers – through self-serve performance ads powered by machine learning.
Contact us
LEARN MORE

Partnering with high-growth commerce platforms

Value prop
Value prop
Value propValue prop
OHouse
With Moloco Retail Media Platform, we’re able to create business outcomes for all stakeholders in our marketplace — by providing our merchants with a tool to increase sales while improving the user experience through highly relevant items.
— Scott Lee, Head of CEO Office

Drive profitability on day 1 with a performance ads platform.

75%+

Margin on ad revenue

up to 5%

Of GMV in ad revenue

800%+

Advertiser ad ROAS

Enhance the buying journey with personalized ads

Moloco Ads

Homepage

Moloco Ads

Product detail

Moloco Ads

Search

Moloco Ads

Add-to-cart

Ad formats focused on performance

Serve the right ad to the right customer, at the right time.
You decide the number, placement, and format of ad slots on your site.

Moloco ad formats

Sponsored product

Product ads that maximize advertiser goals
Moloco Ad formats

Sponsored search

Native ads to boost discoverability in the search experience
Moloco sponsored banner

Sponsored banner

Display ads (can show a group of products) that drives traffic and sales
Moloco offsite extension

Offsite extension

Ads that drive scale by accessing the open internet

Easily scale with self-serve tools for advertisers

Moloco Ads
Moloco Ads
Moloco Ads

Key capabilities

Real-time reporting

Automated bidding

Automatic optimization

Multiple roles

Wallet system

API-based, standalone,
or embedded experience

CPC (cost-per-click)

CPM (cost-per-mille)

PPO (pay-per-order)

Key capabilities

Real-time reporting

Automated bidding

Automatic optimization

Multiple roles

Built-in billing

API-based, standalone,
or embedded experience

CPC (cost-per-click)

CPM (cost-per-mille)

PPO (pay-per-order)

Deliver advertiser success with smart bidding

Moloco smart bidding

Smart bidding

Stabilize ROAS, optimize conversions, and increase budget utilization — completely automatically.

Advertisers set a target ROAS for campaigns, and our engine automatically adjusts CPC to achieve that ROAS.

Manual bidding

Advertisers leverage control and flexibility bidding by setting their own CPC.

How? With Moloco Machine Learning Engine

Value prop

Real-time decisioning

Our engine serves the most relevant ads at the right bid price by predicting purchase intent using real-time user events (browse, search, purchase).
Value prop

Continual improvement

Moloco RMP retrains our model every two hours to maximizes campaign performance – automatically.
Value prop

Baked-in privacy and security

Operating on first party data, our solution is GDPR-compliant and immune to data and privacy regulations.

Enabling business transformation for our customers

Read full story

Business and technical consulting to scale your business

Value prop

Design

Set up your business for success with guidance from our retail media and industry experts.
Value prop

Implementation

Seamlessly launch your ad business, and recruit and onboard advertisers.
Value prop

Growth

Scale your business with our ongoing business and technical support.
Profile
We want to be the platform that provides the best customer experience in the lifestyle category with machine-learning-based optimization, and we want Moloco as our partner on this journey.
— Scott Lee, Head of CEO Office
Get Started
Resources

What's new at Moloco

Moloco blog image
BLOGS
Solving the personalization-privacy paradox in retail media
No items found.
Moloco blog card
PRESS RELEASES
Bucketplace’s oHouse Leverages Moloco Retail Media Platform to enhance the shopper experience and enable merchant advertising