Moloco RMP mobile image

Moloco Retail Media Platform

Launch a new profit center with your own ad business

Make your commerce platform the best channel for suppliers to reach their customers – through self-serve performance ads powered by machine learning.
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Partnering with high-growth commerce platforms

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OHouse
With Moloco Retail Media Platform, we’re able to create business outcomes for all stakeholders in our marketplace — by providing our merchants with a tool to increase sales while improving the user experience through highly relevant items.
— Scott Lee, Head of CEO Office

Drive profitability on day 1 with a performance ads platform.

75%+

Margin on ad revenue

up to 5%

Of GMV in ad revenue

800%+

Advertiser ad ROAS

Enhance the buying journey with personalized ads

Moloco Ads

Homepage

Moloco Ads

Product detail

Moloco Ads

Search

Moloco Ads

Add-to-cart

Ad formats focused on performance

Serve the right ad to the right customer, at the right time.
You decide the number, placement, and format of ad slots on your site.

Moloco ad formats

Sponsored product

Product ads that maximize advertiser goals
Moloco Ad formats

Sponsored search

Native ads to boost discoverability in the search experience
Moloco sponsored banner

Sponsored banner

Display ads (can show a group of products) that drives traffic and sales
Moloco offsite extension

Offsite extension

Ads that drive scale by accessing the open internet

Easily scale with self-serve tools for advertisers

Moloco Ads
Moloco Ads
Moloco Ads

Key capabilities

Real-time reporting

Automated bidding

Automatic optimization

Multiple roles

Wallet system

API-based, standalone,
or embedded experience

CPC (cost-per-click)

CPM (cost-per-mille)

PPO (pay-per-order)

Key capabilities

Real-time reporting

Automated bidding

Automatic optimization

Multiple roles

Built-in billing

API-based, standalone,
or embedded experience

CPC (cost-per-click)

CPM (cost-per-mille)

PPO (pay-per-order)

Deliver advertiser success with smart bidding

Moloco smart bidding

Smart bidding

Stabilize ROAS, optimize conversions, and increase budget utilization — completely automatically.

Advertisers set a target ROAS for campaigns, and our engine automatically adjusts CPC to achieve that ROAS.

Manual bidding

Advertisers leverage control and flexibility bidding by setting their own CPC.

How? With Moloco Machine Learning Engine

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Real-time decisioning

Our engine serves the most relevant ads at the right bid price by predicting purchase intent using real-time user events (browse, search, purchase).
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Continual improvement

Moloco RMP retrains our model every two hours to maximizes campaign performance – automatically.
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Baked-in privacy and security

Operating on first party data, our solution is GDPR-compliant and immune to data and privacy regulations.

Enabling business transformation for our customers

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Business and technical consulting to scale your business

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Design

Set up your business for success with guidance from our retail media and industry experts.
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Implementation

Seamlessly launch your ad business, and recruit and onboard advertisers.
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Growth

Scale your business with our ongoing business and technical support.
Profile
We want to be the platform that provides the best customer experience in the lifestyle category with machine-learning-based optimization, and we want Moloco as our partner on this journey.
— Scott Lee, Head of CEO Office
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Resources

What's new at Moloco

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BLOGS
Solving the personalization-privacy paradox in retail media
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EVENTS
Shoptalk Europe 2023
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PRESS RELEASES
Bucketplace’s oHouse Leverages Moloco Retail Media Platform to enhance the shopper experience and enable merchant advertising