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Infographic: User Behavior Fragmentation - MAU 2025

User behavior is more fragmented than ever, with most mobile time spent outside Meta and Google. Advertisers embracing the independent app ecosystem are unlocking stronger ROI and bigger wins.

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다가오는 주요 이벤트에서 몰로코 x BCG의 최신 인사이트를 만나보세요

MMA 2026

2026년 2월 24일

New York City, NY
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AppsFlyer MAMA

2026년 2월 26일
San Francisco, CA
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Shoptalk 2026

2026년 3월 24–26일
Las Vegas, NV
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Human X Conference

2026년 4월 6–9일
San Francisco, CA
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MAU 2026

2026년 5월 19–21일
Las Vegas, NV
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Cannes Lions 2026

2026년 6월 21–25일
Cannes, France
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MMA 2026

February 24, 2026

New York City, NY
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AppFlyer MAMA

February 26, 2026

San Francisco, CA
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Shoptalk 2026

March 24-26, 2026

Las Vegas, NV
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Human X Conference

April 6-9, 2026
San Francisco, CA
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MAU 2026

May 19-21, 2026

Las Vegas, NV
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Cannes Lions 2026

June 21-25, 2026

Cannes, France
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