DraftKings has always been at the forefront of innovative marketing campaigns. Their holistic approach to mobile marketing, highlighted by standout ad creatives, continuous A/B testing, and varied formats, underscores their leadership in mobile user acquisition. Despite being a leader in mobile advertising, they identified a gap: the need to tap into advanced data insights and cutting-edge technology to push the boundaries of their creative optimization.

DraftKings collaborated with Moloco to enhance creative optimization for their Sportsbook app's User Acquisition (UA) initiatives. Integrating Moloco's machine learning for precise dynamic ad placements effectively targets high-value users. ML-powered Moloco Ads leveraged first-party and contextual data, enabling DraftKings to curate highly relevant ads for individual users. As a result, DraftKings strategically developed dynamic sporting match-ups and betting odds creatives, and Moloco Ads delivered them to the right user at the right price.