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September 17, 2018
Current week September 10-16
US remained stable at nearly 60% fraudulent traffic. The biggest culprit, poached organic installs, actually increased slightly week over week (41.70% to 44.88%)
Current Week USA: September 10-16
Korea also observed a small uptick in its largest category of fraud, poached organics, but this was mostly offset by a drop in phantom installs.
Current Week Korea: September 10–16
From buzzword to bottom line: Mastering machine learning for measurable growthOperational ML through real-time data offers precision in targeting and bid optimization in advertising. Learn how to master machine learning and navigate the nuances of real ML solutions to grasp the future of advertising for measurable growth.
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From insights to impact: The power of machine learning in advertisingThe transformative impact of machine learning on modern advertising can provide real-time decision-making, targeting, and measurable outcomes. Learn how advanced machine learning-powered solutions can elevate advertising strategies and drive tangible results.
Beyond generative AI: How operational machine learning is transforming mobile app marketingExplore how the transition from generative AI to operational machine learning is reshaping mobile app marketing and learn how leveraging this cutting-edge technology can unlock exponential growth and unparalleled success in the digital realm.
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