Table of Contents
We’re honored to share that Moloco has once again ranked as a top marketing platform across every eligible category in the 2025 Singular ROI Index, marking the second consecutive year we’ve achieved this milestone. This recognition underscores the strength of our partnerships and the trust our customers place in us to consistently deliver sustainable, ROI-positive growth.
Every year, the Singular ROI Index ranks mobile app marketing partners by performance based on an analysis of billions in ad spend and trillions of impressions across mobile app advertising platforms.
Susan Kuo, COO and co-founder of Singular, had this to say about Moloco’s ability to drive business outcomes beyond the walled gardens: “As marketers increasingly look beyond Google and Meta for new areas of growth, Moloco once again is a standout performer. Their exceptional rankings in Singular’s 2025 ROI Index across gaming and non-gaming apps showcase the real, incremental value they deliver to brands.”
The 2025 edition of the ROI Index also validated Moloco’s unparalleled reach across regions and verticals that we provide for advertisers. Moloco was named alongside Meta, Google, Apple Ads, and TikTok as one of the five top players in coverage geographically and by vertical.
More notable highlights
- iOS and Android performance - Singular recognized Moloco in every leaderboard on iOS and Android as a top-tier partner across regions and in gaming and non-gaming categories.
- Golden 9 - Now called the Golden 9, Singular once again listed Moloco as part of this group of ad partners in the upper echelon of mobile advertising for their global reach and scale.
- Quadrant of Growth - New to Singular’s ROI Index is what they’re calling the Singular ROI Quadrant. In the ROI Quadrant, Singular plotted ad partners by cost and revenue. Moloco found itself in the coveted Quadrant of Growth (low cost, high revenue) portion of the ROI Quadrant.
These results aren’t possible without our customers, and for that, we are grateful. The trust you put in your partnership with Moloco continues to drive meaningful results, and we’re proud to share this recognition with you.
Webinar: Scale beyond the walled gardens
And for more on the Singular ROI Index, you can catch our own Beth Berger, VP and GM Americas Ads, in a webinar hosted by our friends at Singular on May 7 at 9 AM PT/5 PM BST. In it, you’ll learn why the walled gardens aren’t enough to scale and how to test with new ad partners like Moloco. Can’t join Beth and Co. live? Register to receive the recording and watch on your schedule.
Votre mix de canaux est-il résilient dans un monde bouleversé par l'IA ?L’IA ne se contente pas de transformer nos méthodes de travail. Elle bouleverse fondamentalement le comportement des consommateurs.
Booster les conversions dans les jeux d'argent : ce que les meilleures créations actuelles nous apprennent sur la réussite des casinos et des paris sportifsDécouvrez comment booster vos conversions dans le secteur des jeux d'argent en ligne en examinant les créations les plus performantes pour les paris sportifs et les casinos.
Comment les annonceurs RMG peuvent tirer leur épingle du jeu pendant la saison de NFLDécouvrez le guide stratégique des meilleures marques de jeux d'argent pour dominer la saison de NFL
Naviguer sur le marché mobile actuel : les leçons de Nestlé-Purina et MistplayDécouvrez comment les leaders du mobile chez Nestlé-Purina et Mistplay acquièrent des utilisateurs à forte valeur ajoutée, mettent en place des tests d'incrémentalité et abordent les tests créatifs.
