Advertiser performance is how A2G grows
Moloco Commerce Media enables your advertisers campaigns to perform at every stage of the funnel — from high-intent search to brand sponsorships. When advertisers see results, they raise budgets. When budgets grow, your A2G grows.
DoubleA2G
Majority of customers at least doubled ad revenue as a percentage of GMV (A2G) since their first four weeks on MCM. ⓘ
1,100% Sponsored Product ROAS
Average advertiser ROAS, sponsored products, Q1 2026 ⓘ
2X Activation Rate
Increase in advertiser adoption within the first year post launch ⓘ
"Since expanding our channels beyond social partners, we've seen an increase in platform bookings that we have been able to validate through incrementality modeling. We're excited to push performance further by increasing creative velocity."
“Wayfair needed an ad technology partner that could deliver real-time personalization across our catalog of millions of products while maximizing Return on Ad Spend for our suppliers. Moloco’s ML-based platform met that bar — driving a 30% increase in Display Ad Click-Through-Rate during initial POC testing and scaling effectively across thousands of supplier campaigns on our infrastructure.”
Your ad business grows when
your advertisers do
Many retail media
businesses can hit
a ceiling early.
The difference between platforms that break through and those that don't comes down to one thing: whether advertisers see results worth reinvesting in.
Advertisers have options — and they follow performance
Advertisers allocate budgets to channels that prove results. If your platform can't demonstrate measurable ROI, budgets go elsewhere. This isn't a sales problem — it's a performance infrastructure problem.
Outcomes can win more budget
Many retail media platforms lead with a list of ad formats. But advertisers don't buy formats — they buy results. Having Sponsored Products, Sponsored Brands, and Display only matters if the campaigns running on them perform. The format is the means; advertiser confidence is the goal.
Without the right AI, A2G stalls
Many platforms stay below 1% A2G. The difference between those that break through and those that don't isn't inventory or ad load - it's whether the underlying technology can turn shopper signals into outcomes advertisers can measure and reinvest in.
Every stage of the funnel.
One platform.
Moloco Commerce Media gives your advertisers the capabilities to perform throughout the funnel — from capturing purchase intent in search, to building brand consideration, to managing brand deals. Ad formats run on the same CARA AI, which means performance compounds across your ad business rather than staying siloed by format type.
Turn high-intent traffic
into advertiser results
Your search and browse surfaces can offer some of the most valuable ad inventory — where shoppers are actively considering what to buy. Sponsored Products converts that intent into measurable advertiser outcomes. Where legacy platforms match queries against static keyword lists, Moloco's AI predicts purchase intent from behavioral signals and shopper context, selecting products more likely to earn a click and a conversion. Relevant ads get results for advertisers — without disrupting the shopping experience.
Advertisers choose how they buy. Target ROAS holds delivery to a stated return goal. MaxSales takes a budget and maximizes attributed sales against it. Fixed CPC gives precise cost control and works from day one, before the models have conversion history. As campaigns mature, advertisers graduate from manual control to outcome-based automation.
Personalized, relevant ads help shoppers discover products they’re looking for — which is why performance and shopper experience rise together rather than trading off.
In Q1 2026, advertisers achieved an average ROAS of 1,100% for sponsored products across platforms and verticals.
Give advertisers a reason to bring their brand budgets to you
Once advertisers trust your platform with performance budgets, the next tier is brand and consideration spend — typically larger, and typically going to channels that pair reach with evidence. Sponsored Brands and Sponsored Display extend advertiser presence beyond search, running on the same AI that drives sponsored listings so brand placements stay relevant to the shopper in front of them.
Display and brand-level units across high-visibility onsite surfaces, available on CPC or CPM, letting advertisers build consideration where shoppers are already browsing.
Audience targeting built on behavioral signals from your own platform — the segments only you can construct, informed by how shoppers actually browse and buy.
Keyword and placement targeting give advanced advertisers and agencies the controls they look for from established retail media channels, lowering the barrier to bringing existing playbooks and existing budgets to your platform.
Bring your direct-sold business onto the same engine
Enterprise brand deals don't run through self-serve auctions — they're sold on insertion orders with committed placements. Reserved Display brings that business onto the same platform as your auction demand, unifying impression-guaranteed buys, Cost-Per-Time sponsorships, and performance campaigns under shared infrastructure and measurement.
Offer Impression-guaranteed and time-based (CPT) buying for the brands that plan quarters ahead and pay for certainty.
Your ad sales team sells sponsorships; your long tail self-serves performance campaigns; both run on shared infrastructure, measurement, and controls.
CPC, CPM, pay-per-order, and CPT cost types — so the commercial model fits the advertiser instead of forcing every deal into one shape.
Sophisticated budgets go where results can be verified
Moloco Commerce Media closes the loop from impression to purchase: SKU-level attribution over a configurable window, direct and total ROAS across an advertiser’s catalog, and reporting broken out by the dimensions buyers actually plan against. For the platforms and brands that demand more, our holdout-based incrementality framework can help quantify the effectiveness of ads — for the platform and for advertisers.
Attribution at the item level — direct conversions and same-account halo purchases so ROAS claims hold up to a brand’s own analytics team.
Pre-launch estimates of impressions, clicks, and purchases, plus guidance on budgets and targets, reduce abandoned setups and misconfigured campaigns.
Reporting broken out by the dimensions advertisers actually plan against — by SKU, campaign, audience, and time period — so performance conversations move from "trust us" to "here's the data."
Every format improves because the same intelligence powers all of them
The capabilities above aren’t separate products bolted together — they run on one AI system, trained on your data alone. Your dedicated models update every two hours, learning from actual results to stay accurate as shopper behavior shifts. The system makes over 190 billion real-time predictions a day across the platform, delivering personalized ads with under 100ms p95 latency — fast enough that you don't have to sacrifice load time for monetization. And it’s built entirely on first-party data: no third-party cookies, no cross-retailer pooling, your data working only for you.
The AI automates keyword targeting, product selection, bid management, and campaign optimization — continuously, without manual intervention. As your catalog changes, categories launch, or seasonal dynamics shift, the system adapts automatically.
Ad quality algorithms lower effective bids when possible, throttle low-relevance ads, and filter weak matches out of search results — so yield can grow while protecting the shopper experience that sustains it.
Infrastructure scales automatically with inventory growth, catalog expansion, and traffic spikes, including high-concurrency events without manual infrastructure management.
FAQ
Sponsored Products, Sponsored Brands, Sponsored Display, and Reserved Display (including guaranteed impressions and Cost-Per-Time sponsorships). The ad formats support creatives that are both images and video. Most platforms start with Sponsored Products to build advertiser trust on performance, then add mid- and upper-funnel formats as demand grows - each stage opening a new tier of advertiser budget.
Legacy platforms match queries against static keyword lists and require manual inputs and interventions to adjust campaign settings. Moloco’s AI predicts purchase intent from behavioral signals and shopper context, and outcome-based bidding (Target ROAS, MaxSales) optimizes delivery against the goals advertisers actually have. The practical difference: advertisers manage a business outcome, not a bid sheet.
Yes. Advertisers launch and manage campaigns, while you retain governance through roles, permissions, provisioning, and creative review. Self-serve is what lets advertiser adoption scale without linear ad ops growth.
SKU-level reporting, configurable attribution, and direct plus total ROAS across a brand’s catalog. The holdout-based incrementality framework can help quantify ad effectiveness for the platform and for advertisers.
Yes. Each platform’s models are trained exclusively on its own data within an isolated environment, and Moloco’s on-site architecture is built entirely on first-party data.
We take data and security seriously. For full information, please see our Trust Center and Security and Compliance pages for more details.
Yes. Flexible deployment options — auction infrastructure only, bring-your-own models, or the full Moloco AI stack — plus an API-first integration model mean you can adopt what fits your roadmap today and expand later, whether you’re replacing a platform, supplementing an in-house build, or launching net-new.