July 3, 2023
VTC Mobile, a subsidiary of Vietnam Multimedia Corporation VTC, is a technology and digital content producer, and well-known game publisher. In 2023, they became Vietnam’s #1 publisher, and their game “Đạo Sĩ Xuất Quan” was awarded Top 5 Game of the Year.
VTC Mobile was looking to acquire more high-quality users for their mid-core simulation games (SLGs) and massively multiplayer online role-playing games (MMORPGs) than the walled gardens like Meta could deliver. They mainly wanted a stable and efficient solution that would let them focus on their most important KPIs — D7 ROAS and user retention.
By partnering with Moloco, VTC Mobile consistently achieved a sustained D7 ROAS over numerous months at a low cost — an unparalleled performance that's difficult to match with other channels. In addition, Moloco Cloud DSP met VTC Mobile’s initial goals within a week and maintained strong performance throughout the campaigns. For the two SLG titles, Tây Hành Kỷ and Project9, the campaigns reached over 40% D7 ROAS within two weeks of launch.
VTC Mobile found Moloco’s Cloud DSP easy to use and delivered results quickly for Android games. Moloco’s ROAS-focused campaigns utilized VTC Mobile’s first-party data to create custom in-game events allowing Moloco's machine learning models to begin training before the start of the campaign. As a result, Moloco was able to immediately begin acquiring high-value users when the campaign launched.
By leveraging Moloco’s intuitive UI, VTC Mobile was able to easily set up Moloco campaigns and launch new game titles while receiving transparent real-time reporting to better optimize creative strategy. The success with VTC Mobile represents a key growth for Moloco in Vietnam’s mobile app market.
Results through machine learning:
- Performance exceeded target ROAS by 2x
- Hit target CPI for each title within the first week of launch
- Successful onboarding with 4 title expansions in 3 months through in-house management