April 13, 2022
Did you know that installs on iOS jump 25% on weekends over weekdays? And 6% on Android1?
This is because people have more free time on the weekends, and thus, are more active in playing games, shopping, and browsing content on their smartphones. It’s a no-brainer to shift more ad spend to weekends. But most marketers miss this window of opportunity because they still rely on daily budget optimization — or allocating the same budget each day — which actually caps their performance potential.
At Moloco, we’re focused on helping marketers scale their performance — without caps from legacy spend. That’s why we’re excited to announce Weekly Budget Optimizer, a new feature that automatically optimizes your spend based on a weekly budget. This feature differs from daily optimization in that it optimizes for both time and day of week. For example, if we see that your ads perform best on Thursday afternoons, our engine will channel more of your spend toward that period.
Weekly vs. daily budget optimization
Our early-access customers are already achieving incremental scale with Weekly mode:
Thanks to Moloco's Weekly Budget Optimizer, we reduced CPA by 20% and grew ROAS by 7.6% for our Android campaign, and reduced CPA by 12% and increased ROAS by 2% for iOS.
— Andrey Filatov, Head of Marketing at Original Games
Since switching to the Weekly Budget Optimizer, Moloco has been one of the strongest UA channels for Truebill on Android.
— Fabiana Ayala, Growth Marketing Manager at Truebill
To maximize your budget, Weekly Budget Optimizer analyzes your historical campaign performance based on real-time data and market trends. We’re continuously improving our optimization logic, ensuring that users see ads when they're most likely to convert.
If you’re already using Moloco Cloud DSP, go to your campaign manager:
Looking to optimize your campaigns? Contact us today!
1 AppsFlyer, Finding your true north: Measuring your app marketing's true ROI
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