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July 19, 2022
Thinking of launching a retail media advertising business in your marketplace? Smart move! It’s a great way to add value for your merchants, open a whole new revenue stream, and most important of all -- help your shoppers discover cool new products they’ll love.
But where to begin?
Introducing an advertising component into your e-commerce is akin to launching a new business unit. It requires a plan, people, new processes, contracts, KPIs and so on. At first blush this sounds pretty intimidating. In fact, there are plenty of plug-and-play tools that enable you to launch a retail media network quickly. It comes down to picking the right one for your unique business needs.
Like preparing a delicious dish, succeeding in retail media comes down to meticulous planning. Do you know what you want to make? Do you know what ingredients you’ll need? Have you sourced them? Will you need a new team? Or do you have people within your ranks who can do food prep or bake bread? And most important of all, do you have metrics to distinguish success from failure?
Moloco is privileged to be helping e-commerce apps and marketplaces launch retail media platforms, and we’ve distilled the key ingredients for success in this guide. Our goal is to provide you with the parameters of a retail media platform, things to think about to get buy-in throughout your organization, and the resources you’ll need.
This guide isn’t prescriptive; we won’t tell you how to accomplish a specific task. Every organization is different, and every marketplace is unique. But it is a toolkit to create a game plan that works for you, your customers, and your merchant partners.
At a glance, here are the six key ingredients essential to a successful retail media business:
1) Clear purpose: Business goals, stakeholder alignment, business plan, internal education
2) Method: Requirements, investments, resources, considerations, and how to pick a partner
3) Your team: Ad strategy and operations, account managers, developers, legal and analytics
4) Advertiser acquisition: Education, pricing, onboarding, and resources
5) Measurement: Key KPIs to track, and why they’re important
6) Contracts: Establishing terms and conditions, staying up-to-date with data security and compliance regulations
Download 6 key ingredients for a retail media network: A recipe for rapid merchant performance.
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The Commerce Media Ecosystem: Where Data, AI, and Ecommerce Shopping ConvergeEverything you want to know about the Commerce Media Ecosystem. Learn how first-party data and AI is used to drive growth for suppliers, digital retailers, and consumers.
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Moloco appoints Ned Samuelson as new Global Head of Business, Moloco Commerce MediaNed Samuelson has joined Moloco as the Global Head of Business for Moloco Commerce Media, where he will lead global growth efforts, focusing on expanding retail business and optimizing commerce advertising. With over 12 years of experience at Criteo, Ned brings a proven track record of driving measurable growth across diverse industries and will help retailers and marketplaces unlock new revenue using Moloco’s AI-powered platform.
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Advanced Audience Targeting for Commerce Media: New AI Solutions Transform Ad PerformanceMoloco's AI-powered Audience Targeting Suite gives retailers unprecedented control over first-party data while helping advertisers achieve precision targeting and improved ROAS.
Selling Certainty in Uncertain Times: Why Retail Media Networks Should Lean into Outcomes NowRetail media networks sell not just ad space but outcomes, delivering a 4:1 ROAS that boosts incremental revenue in uncertain times.
